Champions Group Holdings · 2 hours ago
Divisional Marketing Manager
Champions Group Holdings is a leading provider of essential home services specializing in heating, air conditioning, and plumbing services. They are seeking a Division Marketing Manager to own and execute brand and digital marketing strategies that drive growth across two well-established home service brands in the Seattle market.
Consumer Services
Responsibilities
Own brand marketing for two brands – Develop tailored marketing strategies that align with each brand's goals, service lines, and market position
Drive digital growth – Lead PPC, Google Ads, GLSA, retargeting, and paid search campaigns in partnership with agency partners. Be the primary contact for digital performance
Be the brand expert – Understand the Seattle home services market, seasonality, competitive landscape, and consumer behavior to position each brand for growth
Collaborate with leadership – Partner with General Managers and cross-functional teams (operations, sales, creative) to align campaigns with business needs
Execute across channels – Work with internal experts and agencies to launch campaigns across digital, social, reputation, sponsorships, direct mail, radio, and more
Analyze and optimize – Track performance metrics, manage budgets, and provide actionable insights to drive incremental leads and revenue
Champion brand communication – Lead regular marketing check-ins with leadership to ensure alignment, transparency, and growth-focused initiatives
Qualification
Required
Bachelor's degree in Marketing, Business, or related field
5+ years of marketing experience with a strong track record of developing and executing successful strategies
Deep knowledge of Google Ads, GLSA, PPC, and paid digital strategy
Experience managing vendor/agency partnerships
Strong analytical, budgeting, and reporting skills
Digital-first mindset – You've built and managed PPC, paid search, and retargeting campaigns, either hands-on or in partnership with an agency
Brand builder – You know how to increase awareness, drive local engagement, and represent a brand consistently across multiple channels
Self-starter – You can work independently, juggle multiple projects, and aren't afraid to be 'scrappy' with resources when needed
Collaborator – You thrive in a cross-functional environment, building strong partnerships with operations and leadership teams
Humble & team-oriented – You leave ego at the door, and you're motivated by growing the brand, not just personal recognition
Preferred
3+ years of home services, retail, hospitality, or multi-site marketing preferred (HVAC, plumbing, electrical strongly desired)
Familiarity with ServiceTitan or similar platforms is a plus
MBA a plus