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JobSiteCare · 14 hours ago

Director of Marketing and Communications

United States

Full-time

Hybrid

Director/Executive

$165K/yr - $175K/yr

10+ years exp

JobSiteCare is a company that values and invests in its team while providing care for patients and workers. The Director of Marketing & Communications will be responsible for developing and executing integrated marketing strategies across WCI's brands, driving brand awareness, lead generation, and market positioning.

Health CareHealth DiagnosticsMedical

Responsibilities

Develop and execute comprehensive marketing and communications strategies that align with WCI's business objectives and drive growth across JobSiteCare and WorldClinic

Create and manage integrated campaigns that generate qualified leads and support the sales pipeline for both B2B and enterprise markets

Establish and track key performance metrics to measure marketing effectiveness and ROI

Oversee brand strategy and positioning for WCI's portfolio, ensuring consistent, compelling messaging across all touchpoints

Develop and maintain brand guidelines, voice, and visual identity standards

Craft compelling narratives that differentiate WCI's solutions in the construction, insurance, and corporate healthcare markets

Lead digital marketing initiatives including SEO, SEM, paid social media, email marketing, and website optimization

Oversee content marketing strategy, including thought leadership, case studies, whitepapers, and blog content

Manage marketing automation platforms and CRM integration to nurture leads and track customer journeys

Develop and execute internal and external communications strategies

Manage media relations, press releases, and crisis communications

Oversee executive communications and thought leadership initiatives

Monitor construction, insurance, and healthcare industry trends, competitive landscape, and customer insights

Conduct market research to identify new opportunities and inform strategic decision-making

Leverage data and analytics to continuously optimize marketing performance

Partner closely with sales and business development teams to align marketing efforts with revenue goals

Collaborate with product and operations teams to support new service launches and customer success initiatives

Work with external agencies, vendors, and partners to extend marketing capabilities

Develop and manage marketing budgets, ensuring efficient resource allocation and maximum ROI

Oversee relationships with agencies, contractors, and marketing technology vendors

Build and lead a high-performing marketing team as the organization grows

Represent WCI at industry conferences, trade shows, and networking events

Coordinates and staff exhibit booths at key industry events

Identify and pursue speaking opportunities and awards programs

Compile and present marketing performance data and insights for leadership review

Support sales enablement with presentations, collateral, and competitive intelligence

Contribute strategic planning and business development initiatives

Perform other duties and assist with special projects as requested

Qualification

B2B marketingDigital marketingBrand managementMarketing analyticsCRM systemsLeadershipStrategic thinkingCommunication skillsProject management

Required

Bachelor's degree in marketing, Communications, Business Administration, or related field; MBA preferred

10+ years of progressive marketing experience with at least 5 years in a senior leadership role

Proven track record managing marketing budgets and demonstrating measurable ROI

Experience in B2B marketing, preferably in healthcare, insurance, or professional services industries

Deep knowledge of digital marketing channels including SEO, SEM, paid social, email marketing, and marketing automation; relevant traditional marketing channels relevant to WorldClinic and JobSiteCare target audiences

Demonstrated success developing and executing integrated marketing campaigns that drive lead generation and revenue growth

Strong content marketing and storytelling capabilities with excellent writing and editing skills

Experience with marketing analytics, CRM systems (Salesforce preferred), and marketing automation platforms

Strategic mindset with ability to translate business objectives into actionable marketing plans

Proven ability to build, lead, and develop high-performing teams

Strong project management skills with ability to manage multiple priorities and deadlines

Collaborative leadership style with experience working cross-functionally

Exceptional written and verbal communication skills

Strong presentation skills with ability to influence stakeholders at all levels

Experience managing agency relationships and external vendors

Comfortable in a fast-paced, entrepreneurial environment, agile with strategy and execution

Preferred

Knowledge of construction and/or insurance industry markets

Experience with brand development and repositioning initiatives

Background in corporate communications and public relations

Familiarity with compliance and regulatory considerations in healthcare marketing

Company

JobSiteCare

JobSiteCare provides telemedical triage, diagnosis, and guide treatment to an injured worker on the job site.

Founded in 2019

New London, New Hampshire, USA

51-200 employees

https://jobsitecare.com

Funding

Current Stage

Growth Stage

Leadership Team

Larry Rosenfeld

CFO & Chief Strategist

Company data provided by crunchbase