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Hammer Media · 1 day ago

Social Media Marketing Specialist

Austin, TX

Full-time

Onsite

Entry, Mid Level

$60K/yr - $75K/yr

2+ years exp

Hammer Media is a digital media company that represents Caleb Hammer and his YouTube Channels, along with the DollarWise financial health platform. They are seeking a Social Media Marketing Specialist to manage the organic social pipeline, develop content schedules, and engage with the audience across multiple platforms.

Online Media

Hiring Manager

Valeria Konytcheva

Responsibilities

Collaborate with the creative team to plan the full month's content based on performance data, upcoming launches, and trending opportunities

Develop and manage our content posting schedule across all social media platforms

Monitor social media channels and analytics to drive insights and develop a social media strategy to help us stay ahead and inform future content

Post 1 to 3 pieces of content per day depending on platform and performance strategy

Manage all DMs and comments across platforms to build community and respond to our audience in real time

Track and report on key metrics weekly: follower growth rate, engagement rate, and click-through rates on product CTAs

Collaborate with video editors and the marketing team to align content with promotions and campaigns running across the Caleb Hammer fleet

Qualification

Social media managementContent creationData analysisCopywritingTrend spottingVideo editing toolsB2C marketing experienceFinancial education understandingFast-paced environment adaptability

Required

2 to 4 years of experience managing organic social media for a B2C audience

Proven ability to create short-form video content that drives measurable results (follower growth, engagement, conversions)

Deep understanding of TikTok, Instagram Reels, YouTube Shorts, X, and Snapchat best practices

Copywriting skills that work in short-form formats. You know how to write hooks that grab attention and CTAs that convert

Ability to spot trends early and adapt them to fit the Caleb Hammer brand voice

Comfortable working in a fast-paced startup environment where things change quickly

Preferred

You have worked for a personal finance brand, creator-led business, or fintech company before

You have experience repurposing long-form podcast or video content into high-performing short clips using video creation tools; Capcut, Adobe Creative Cloud, etc

You understand the financial education space and the psychology of what makes people engage with money content

You can show a portfolio of short-form content that went viral or significantly outperformed benchmarks

You have a track record of growing social accounts from scratch or taking existing accounts to the next level