Gator Bio · 1 day ago
Marketing Communications Manager
Palo Alto, CA
Full-time
Onsite
Mid, Senior Level
$130K/yr - $145K/yr
5+ years expGator Bio is seeking a Marketing Communications Manager to develop and execute integrated marketing communications that drive lead generation and strengthen brand presence. This role involves collaborating with cross-functional teams to create and optimize marketing campaigns, focusing on metrics to improve performance and contribute to revenue growth.
BiotechnologyHealth DiagnosticsMedical
Responsibilities
Develop and execute downstream inbound and outbound marketing campaign strategies that align with Gator Bio’s overall business goals and target markets
Collaborate with the Senior Marketing Manager to create key communication strategies, including messaging, ICP targeting, digital and social media plans, and PR initiatives to elevate corporate and product brands
Under the direction of the Senior Marketing Manager, execute digital strategy and manage the supporting infrastructure, including web properties, campaign automation, and social media execution to deliver a world-class customer experience
Work cross-functionally with the sales team to identify marketing needs, develop tailored campaigns, and provide tools and assets that enable sales success
Partner with the Senior Marketing Communications Specialist to plan and deliver branding and awareness campaigns that reinforce Gator Bio’s identity and positioning
Collaborate with regional sales and marketing teams to understand global market needs and implement localized campaigns and initiatives that drive measurable outcomes
Manage marketing resources and campaign budgets to achieve lead generation and revenue contribution targets each year
Monitor and analyze campaign performance metrics to identify areas for optimization; adjust tactics based on data-driven insights
Measure, evaluate, and report marketing program effectiveness to leadership and key stakeholders to inform future investment and strategy decisions
Partner with commercial teams to develop and execute event strategies for key internal and external events, ensuring consistent and impactful corporate and product messaging
Support all aspects of the Gator Bio brand, including strategy, tactical execution, and messaging development, to strengthen market presence and profitability
Qualification
Required
Bachelor's or advanced degree in marketing, communications, business, or a related field; OR equivalent work experience with results-oriented success; relevant certification a plus
Proven track record of developing and launching successful marketing campaigns that generate leads and increase measurable revenue impact
Excellent communication, collaboration, and project management skills
Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously
Demonstrated creativity in the execution of multi-channel communications and marketing campaigns
Experience with graphic design or creative platforms using basic principles of design
Proficiency with marketing automation, CRM, and analytics platforms (e.g., HubSpot, Salesforce, Google Analytics, or equivalent)
Strong understanding of digital marketing channels—email, web, SEO, SEM, and social media—and how to integrate them into cohesive campaigns
Experience with content management systems (e.g., WordPress or similar)
Excellent data analysis and reporting skills to measure marketing ROI and identify areas for optimization
Strategic thinker with hands-on ability to execute and manage multiple marketing campaigns simultaneously
Strong written and verbal communication skills, with the ability to translate complex technical information into compelling messages for scientific audiences
Collaborative and proactive team player, comfortable working across global teams time zones, sometimes requiring early or late team meetings
Highly organized, detail-oriented, and able to manage multiple priorities and deadlines
Results-driven mindset with a focus on lead generation, pipeline growth, and revenue contribution
This role will require long periods of standing, sitting, and walking
This is a largely sedentary role; however, the need for some standing and walking will be required
The employee will be required to use hands for computer work
Must pass a health screening
Preferred
5+ years of related work experience in demand generation, or integrated campaign management, Within the life sciences, biotechnology, or scientific instrumentation industry preferred, but not required
Familiarity with creative tools and platforms (Adobe Creative Suite, Canva, etc.) a plus
Company
Gator Bio
Gator Bio is a biotech company offers bio-layer interferometry technology to accelerate the development of therapeutics and diagnostics.
51-200 employees
H1B Sponsorship
Gator Bio has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (3)
2024 (2)
2023 (4)
2022 (2)
2021 (2)
Funding
Current Stage
Growth StageLeadership Team
Hong Tan
Chief Executive Officer
Recent News
Company data provided by crunchbase