Cherry Pick Talent Ltd. · 1 week ago
Influencer Marketing Manager
United States
Full-time
Remote
Entry, Mid Level
2+ years expCherry Pick Talent Ltd. is a female-founded, full-service influencer marketing specialist working with major brands in various sectors. The Influencer Marketing Manager will plan, develop, and execute influencer campaigns that align with clients' marketing objectives, leveraging relationships with influencers to enhance brand awareness and drive engagement.
Marketing & Advertising
Responsibilities
Develop comprehensive influencer marketing strategies that align with our clients' broader marketing objectives working hand in hand with our creative team
Define target audiences and select appropriate influencers based on budget, brand fit, audience demographics, and campaign goals
Plan campaign timelines, budgets, and performance goals, ensuring all objectives are met within allocated resources
Actively source and recruit relevant influencers for campaigns across multiple platforms (TikTok, Twitch, Instagram, YouTube, etc.)
Cultivate and maintain long-term relationships with influencers and agents to ensure successful campaign execution and future collaborations
Negotiate terms of collaboration, including compensation, deliverables, and exclusivity agreements
Provide regular communication with influencers to ensure timelines and deliverables are met, supporting them throughout the process
Develop clear and concise influencer briefs, detailing campaign objectives, target audiences, and key messaging
Manage client and influencer back and forth throughout the campaign process, maintaining professionalism and clear communication
Collaborate with influencers to brainstorm and develop creative content ideas that align with the campaign’s goals and brand messaging
Provide creative direction and guidance, ensuring content is on-brand and meets the campaign brief
Review content drafts to ensure they align with the agreed-upon strategy, messaging, and brand guidelines
Ensure compliance with brief requirements and client feedback before content going live and after it is posted by the influencers
Ensure all influencer content complies with advertising standards, FTC / ASA guidelines, and disclosure requirements
Review contracts and agreements to safeguard brand interests and maintain ethical standards in all influencer partnerships
Maintain up-to-date clean and organized spreadsheets to track campaign performance, metrics, and key data points
Regularly monitor and assess campaign performance to identify trends, challenges, and opportunities for optimization
Provide timely updates and insights, ensuring that campaign progress is communicated effectively
Monitor and assess campaign results, including metrics such as reach, engagement, conversions, and ROI
Prepare and present detailed campaign reports with insights, recommendations, and areas for future improvement
Manage influencer marketing budgets to ensure campaigns are executed within set financial parameters
Track and optimize the budget to maximize ROI and campaign effectiveness
Stay up to date with industry trends, emerging platforms, and competitor activities in the influencer marketing space
Continuously innovate strategies and tactics to enhance campaign effectiveness and ensure Cherry Pick stays ahead of the curve
Plan and coordinate influencer involvement in real-life events such as product launches, influencer dinners, tournaments, or experiential marketing activations
Work closely with event organizers and influencers to seamlessly integrate influencer marketing strategies into offline activities
Oversee logistics and ensure influencers are properly briefed on their roles and responsibilities for in-person events
Qualification
Required
2–3 years of experience in influencer marketing, ideally within gaming or entertainment
Super organized and love spreadsheets; tracking campaigns, timelines, and results
Great at project management and know how to juggle multiple campaigns while keeping things on track and within budget
Solid understanding of the gaming world is a big plus
Performance-driven and care about results, no matter what the KPIs look like
Based in the EST or CST timezone and happy to work closely with a fast-moving team across multiple time zones
Benefits
Comprehensive medical coverage
401(k) with company contribution
20 Days Holiday + Bank Holidays - proper time off to recharge, reset & live your best life.
Annual Office Closure - from Christmas Eve to New Year’s
Remote-First Flexibility - work from home fully
Flexi Fridays (Summer Perk!) - shorter Fridays during July and August so you can get a head start on your weekend. This perk is approved for this year, but we'll review it annually to ensure it continues to work well for the team and the business.
Birthday Treat - always a lil something from CPT for another year round the sun.
Company
Cherry Pick Talent Ltd.
Cherry Pick builds and executes influencer marketing campaigns that both influencers and brands are proud to have taken part in.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Chelsea Beyerman
VP of Partnerships, U.S.
Company data provided by crunchbase