Apply on Employer Site

Freeman+Leonard · 1 day ago

Paid Media Director

DFW Metroplex

Full-time

Hybrid

Director/Executive

7+ years exp

Freeman+Leonard is seeking a Paid Media Director for a retail consumer goods client. This role will own the strategy, performance, and in-house buildout of paid media across all major channels, while overseeing significant monthly media spend and building a high-performing internal team.

AdvertisingProfessional ServicesRecruitingStaffing Agency

Culture & Values

Hiring Manager

Rachel Runnels

Responsibilities

Own and lead paid media strategy and execution across a multi-brand portfolio (approximately 7 brands), including paid search, paid social, programmatic, and CTV

Translate business goals into scalable, performance-driven media strategies to support double-digit growth for DTC channels

Manage ~$900K+ per month in media spend with full accountability for ROAS and CAC

Lead the transition from agency-managed execution to an in-house operating model, including knowledge transfer and process buildout

Hire, develop, and manage internal paid search and paid social teams

Build and maintain testing frameworks, budget forecasts, and performance dashboards

Analyze campaign performance and identify opportunities for optimization and growth

Partner closely with creative teams to inform testing strategies and creative best practices based on performance insights

Develop campaigns that drive strong customer acquisition, engagement, and retention

Evaluate and recommend new platforms, partners, tools, and growth opportunities

Collaborate cross-functionally with Content, SEO, Email, and Analytics teams

Qualification

Digital advertisingMedia planning/buyingGoogle AdsMeta platformsPerformance marketingBudget managementTeam leadershipAnalytical skillsOperational executionStrategic skillsCollaboration