SunBelt Home Solutions · 4 days ago
Digital Marketing & Content Strategy Manager
St. Petersburg, FL
Full-time
Onsite
Mid, Senior Level
$90K/yr - $100K/yr
5+ years expSunbelt Home Solutions is a leader in energy-efficient home improvements, specializing in hurricane impact windows and doors. They are seeking a Digital Marketing & Content Strategy Manager to take full ownership of their digital efforts, focusing on building strategy, storytelling, and managing execution across platforms.
Construction
Hiring Manager
Nick Messer
Responsibilities
Develop and execute a comprehensive digital marketing strategy focused on lead generation, not online sales
Own the full digital funnel: awareness → interest → lead submission → handoff to sales
Optimize paid and organic channels to drive qualified homeowner inquiries
Manage and allocate a digital marketing budget across platforms and vendors
Track, analyze, and report on KPIs such as cost per lead (CPL), lead quality, conversion rates, and ROI
Make data-driven decisions to continuously improve performance
Oversee and manage outside vendors (agencies, freelancers, content partners, etc.)
Collaborate with internal team members currently handling portions of content
Ensure consistency, quality, and alignment with brand standards, timelines, and budget
Develop and maintain a compelling brand narrative that resonates with homeowners
Create and guide storytelling that highlights our culture, values, and people
Ensure digital content reflects who we are as a business—not just what we sell
Qualification
Required
5+ years of experience as a Digital Marketing Manager, Growth Marketing Manager, or similar role, with a strong focus on lead-generation for service-based businesses (non-ecommerce)
Bachelor's degree in Marketing, Communications, Business, or equivalent professional experience
Proven ability to manage and allocate digital marketing budgets, optimize spend across channels, and analyze performance metrics including CPL, conversion rates, lead quality, and ROI
Demonstrated experience managing external vendors, agencies, or freelancers, collaborating with internal teams, and leading, delegating, or scaling a marketing function as needed
Strong strategic and analytical mindset paired with creative execution, including the ability to develop and execute digital marketing strategies while building compelling brand storytelling that promotes company culture, values, and customer experience
Preferred
Experience in home services (construction, roofing, solar, HVAC, etc.) is strongly preferred
Benefits
Full Benefits Package
Company
SunBelt Home Solutions
We provide Homeowners in Western Florida with the best-in-the-industry Hurricane Impact-Resistant Windows & Doors, and Lifetime Guaranteed Exterior Coating.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase