Growth/Digital Performance Marketing Lead jobs in United States
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Thought Industries · 1 week ago

Growth/Digital Performance Marketing Lead

positionBoston, MA
timeFull-time
remoteOnsite
seniorityMid, Senior Level
money$120K/yr - $140K/yr
date5+ years exp

Thought Industries powers the Business of Value, enabling enterprises to unlock growth across the customer lifecycle. They are seeking a Growth / Performance Marketing Lead to drive digital acquisition, improve conversions, and manage cross-functional partnerships to turn traffic into revenue.

E-LearningEducationInformation TechnologyInternetSoftware

Responsibilities

Own targets across pipeline/revenue including CAC/ROAS, conversion rates, traffic, and channel efficiency
Lead full-funnel strategy: acquisition → conversion → closed won signals for a sales led growth motion
Own website performance across UX, CRO, SEO health, site speed/Core Web Vitals, landing page conversion, and measurement
Manage the web roadmap: performance, information architecture, tracking instrumentation
Own performance across relevant channels: search, social, ads, and more as relevant
Build a creative performance system: testing hooks, offers, formats, and landing pages
Own the CRO roadmap: A/B testing, funnel optimization, and landing page iteration to lift conversion rates
Use funnel analytics + user insights to find friction and optimize UX
Own SEO + AEO strategy (technical, on-page, content, schema) to grow organic traffic, rankings, and qualified conversions
Optimize for AI search and answer engines and “best answer” visibility
Own the analytics and performance reporting stack: GA4, tag management, attribution, dashboards
Partner with data/RevOps on lead Lead quality, pipeline and attribution

Qualification

Growth marketingSEO strategyCRO optimizationAnalytics toolsAI utilizationAnalytical rigorTechnical fluencyContent performanceOperational excellence

Required

Demonstrated ability to use AI to scale digital programs while maintaining quality
5+ years of experience in Growth/performance marketing with ownership of targets and budgets
Proven ownership of a website as a growth lever
SEO track record including technical SEO (indexation, CWV, schema, IA) and content strategy
Knowledge of digital and measurement tools

Preferred

Analytical rigor (knows what moved the metric and why)
Technical fluency (can partner with Eng and understand constraints/tradeoffs)
Content + creative performance instincts
Operational excellence

Benefits

Bonus eligibility of $10,000 annually

Company

Thought Industries

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Thought Industries' cloud-based Online Learning Platform helps deliver education, training and information for B2B and B2C organizations.
dateFounded in 2014
location
Boston, Massachusetts, USA
people-size51-200 employees
web-link
http://www.thoughtindustries.com/

Funding

Current Stage
Growth Stage
Total Funding
unknown
Key Investors
Luminate Capital Partners
2019-09-05Debt Financing

Leadership Team

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Irana Wasti
Chief Executive Officer
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Robin Wadsworth
Chief Executive Officer
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Recent News

PR Newswire
Thought Industries Unveils New Learning & Intelligence Vision Expanding Leadership Team with Chief Product and Strategy Officers
2025-12-16
Boston Globe
Can defense tech save the Mass. innovation economy from Trump?
2025-10-29
SalesTech Star
Thought Industries Appoints Irana Wasti as CEO to Lead the Company’s Next Chapter in AI-Powered Customer Learning and Experience
2025-10-24
Company data provided by crunchbase