Apply on Employer Site

Spring Health · 2 days ago

Senior Director, B2B Content and Communications

NYC Metro Area

Full-time

Hybrid

Director/Executive

$199K/yr - $249K/yr

12+ years exp

Spring Health is on a mission to revolutionize mental healthcare by removing barriers to access. They are seeking a results-driven Senior Director, B2B Content and Communications to lead the strategy and execution of B2B content and corporate communications that enhance their market position and accelerate business growth.

Artificial Intelligence (AI)Health CareMental HealthmHealthWellness

Responsibilities

Own the content strategy that supports GTM priorities and pipeline creation

Set and guard the tone and voice for all B2B external content, ensuring clarity, credibility, and consistency

Translate positioning and segment messaging into campaigns, narratives, and assets that fuel demand and conversion

Manage editorial operations including prioritization, intake, resourcing, and content calendar

Partner with Digital and Marketing Programs to drive SEO-led content performance, rankings, and conversion paths

Lead multi-format content creation tailored to buyer personas and optimized for digital performance across paid, organic, and ABM channels

Build systems to continuously source story ideas and data from product, execs, customers, and the field

Apply modern content ops and AI workflows to scale production while improving quality

Define corporate comms priorities with the CXO to reinforce our leadership narrative

Direct PR agency execution to improve share of voice and media relevance in target outlets

Strengthen executive visibility with high-quality speaking opportunities, earned commentary, and social amplification

Prepare and coach spokespeople. Maintain message discipline across media and major moments

Support alignment and responsiveness during product launches, news cycles, and reputation-sensitive situations

Manage end-to-end awards submissions, including opportunity selection, narrative development, data collection, approvals, and submission execution across relevant industry and business awards programs

Position flagship events and launches as major storytelling and content engines

Shape keynote narratives and ensure consistent messaging across all speakers and activations

Drive post-event communications and follow-through that support pipeline acceleration

Partner cross-functionally so events become repeatable sources of high-performing content

Lead and coach a small team of high performing marketers

Manage vendors and PR agency partners for speed, capacity, and ROI

Improve stakeholder experience through predictable delivery and clear trade-offs

Set KPIs tied to pipeline influence, share of voice, digital performance, and executive visibility

Monitor and optimize performance based on what moves deals and reputation

Deprioritize low-impact activities and reinvest in what drives business value

Lead experimentation to fine tune messaging efficacy and drive conversion velocity

Qualification

B2B marketingContent strategyCorporate communicationsExecutive communicationsSEO strategyDigital content performanceProgram managementExceptional writingInfluencing senior leadersOperational disciplineAI content toolingHealthcare experienceGlobal communications exposureHubSpot knowledgeSprout Social knowledge

Required

12+ years in B2B marketing with deep experience in content and/or communications

Leadership roles in enterprise SaaS or tech enabled service environments

Proven success driving commercial outcomes, not just awareness

Executive communications experience with C-level partners

Strong familiarity with demand programs, digital channels, and sales motions

Exceptional writing and editorial judgment for technical and business audiences

Ability to influence senior leaders and balance competing priorities

Skilled in SEO strategy, analytics, and digital content performance

Strong program management and operational discipline

Experience implementing modern content operations and/or AI content tooling

Builder with a high bar for clarity and accuracy

Pragmatic, decisive, and comfortable in fast-moving environments

Prioritizes high-impact work and eliminates noise

Preferred

Experience in healthcare, HR tech, benefits, or mental health

In-house PR or corporate communications roles Global communications exposure

Working knowledge of HubSpot, Sprout Social or other similar analytics platforms

Benefits

Health, Dental, Vision benefits start on your first day at Spring.

Employer sponsored 401(k) match of up to 2% for retirement planning

A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents.

We offer competitive paid time off policies including vacation, sick leave and company holidays.

At 6 months tenure with Spring, we offer parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents.

Access to Noom, a weight management program—based in psychology, that’s tailored to your unique needs and goals.

Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses.

Access to Wellhub, which connects employees to the best options for fitness, mindfulness, nutrition, and sleep in one subscription

Access to BrightHorizons, which provides sponsored child care, back-up care, and elder care

Up to $1,000 Professional Development Reimbursement a year.

$200 per year donation matching to support your favorite causes.