CHROME Federal Credit Union · 2 weeks ago
VP, Marketing
Washington, PA
Full-time
Hybrid
Senior LevelCHROME Federal Credit Union is a financial cooperative focused on serving its members through innovative technology and exceptional service. The Vice President of Marketing will develop and execute marketing strategies to enhance member engagement and financial performance, while managing a high-performing marketing team and collaborating with community partners.
BankingFinancial ServicesNon Profit
Responsibilities
Create opportunities for the Retail and Lending teams to build stronger relationships with our members
Use analytics and data insights to design marketing activities that align with corporate strategy
Stay current with marketplace trends and execute marketing activities that align with corporate strategy
Measure success through member growth, product adoption, and engagement metrics
Shape and manage CHROME's brand perception among members and the broader community
Build partnerships with community organizations to expand visibility and strengthen our reputation
Collaborate with strategic partners and vendors to enhance CHROME's marketing capabilities and reach
Ensure consistency, operational excellence, and a positive member experience across all touchpoints
Lead, mentor, and develop a high-performing marketing team
Set clear expectations, align goals with organizational priorities, and encourage innovation and accountability
Represent CHROME on committees related to financial wellness and marketing
Provide market insights and performance updates to the executive team
Develop and manage the annual departmental budget, ensuring accuracy and fiscal discipline
Support profitability by implementing cost controls, optimizing resource use, and driving marketing programs that generate growth
Conduct ongoing variance analysis and maintain compliance with budget expectations
Qualification
Required
Develop and execute marketing strategies that align with CHROME's short- and long-term goals
Analyze economic and market trends
Identify members' needs and opportunities
Ensure that all marketing initiatives strengthen financial performance and member engagement
Create opportunities for the Retail and Lending teams to build stronger relationships with members
Use analytics and data insights to design marketing activities that align with corporate strategy
Stay current with marketplace trends and execute marketing activities that align with corporate strategy
Measure success through member growth, product adoption, and engagement metrics
Shape and manage CHROME's brand perception among members and the broader community
Build partnerships with community organizations to expand visibility and strengthen reputation
Collaborate with strategic partners and vendors to enhance marketing capabilities and reach
Ensure consistency, operational excellence, and a positive member experience across all touchpoints
Lead, mentor, and develop a high-performing marketing team
Set clear expectations, align goals with organizational priorities, and encourage innovation and accountability
Represent CHROME on committees related to financial wellness and marketing
Provide market insights and performance updates to the executive team
Develop and manage the annual departmental budget, ensuring accuracy and fiscal discipline
Support profitability by implementing cost controls, optimizing resource use, and driving marketing programs that generate growth
Conduct ongoing variance analysis and maintain compliance with budget expectations
Benefits
Paid time off
Volunteer time off
Competitive wage commensurate with experience
Company
CHROME Federal Credit Union
CHROME FCU won Best Credit Union (Three straight years) and Best Mortgage Lender (Two consecutive years) from the Observer Reporter! CHROME may look shiny and new, but we started in 1971 as the credit union for employees of Washington Steel Corporation.
Founded in 1971
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Bob F.
President, Chief Executive Officer
Patricia Morrissey
Chief Financial Officer
Company data provided by crunchbase