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GALLO · 1 day ago

New Business Portfolio Innovation Lead

Modesto, CA

Full-time

Hybrid

Senior Level

$162K/yr - $243K/yr

7+ years exp

GALLO is a leading spirits supplier in the United States, committed to building the next great American spirits company. The New Business Portfolio Innovation Lead will drive the development of the innovation pipeline for new brands, collaborating with internal and external partners to create impactful consumer experiences and oversee strategic brand positioning and go-to-market planning.

Wine & Spirits

Growth Opportunities

No H1B

Responsibilities

Lead the development of our New Business Portfolio innovation pipeline and take new brands to market through a strategic test-and-learn approach

Collaborate with diverse internal and external partners to identify and evaluate new opportunities while championing the principles of disciplined brand development

Establish project timelines and milestones to define core consumer audiences through research and interaction

Lead the creation of strategic brand positioning, oversee the go-to-market planning, and refine concepts based on in-market insights

Partner closely with cross-functional teams, creative agencies, and product development teams to bring brands to life, ensuring alignment between concept, consumer needs, and product fit

Communicate effectively, manage financial models, optimize budgets, and drive stakeholder collaboration

Identify opportunities to refine processes and iterate brand propositions based on market learning

Qualification

New brand developmentMarketing experienceConsumer insightsGo-to-market strategyPricing & PromotionMS ExcelProject managementMS WordMS PowerPointIRISAPFlex ReportingFinancial modelingStakeholder collaborationTeam leadership

Required

Masters degree plus 7 years of new brand development, marketing, new product development experience reflecting increasing levels of responsibility; OR Bachelor's degree plus 9 years of new brand development, marketing, new product development reflecting increasing levels of responsibility; OR High School Diploma or State Issued Certificate plus 13 years of new brand development, marketing, new product development experience reflecting increasing levels of responsibility

Strong understanding of the following areas: RTD and Beer industries, consumer insights, alc beverage go-to-market dynamics, 3 tier distribution and corresponding channels

Strong understanding of Pricing & Promotion

Skilled in the use of MS Word, MS PowerPoint, MS Excel, IRI, Spectra, SAP and Flex Reporting

Strong sense of curiosity to understand and learn human behavior, cultures, and trends

Experience defining problems, collecting data, establishing facts, and drawing valid conclusions

Experience working directly to influence all levels of management

Required to travel 50% of the time

Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time, with or without reasonable accommodation. This may be in addition to travel requirements, if applicable, as listed in this job description

Required to be 18 years or older. This may be in addition to other age requirements, if applicable, as listed in this job description

Preferred

Master of Business Administration degree plus 8 years of Gallo new brand development or marketing innovation experience reflecting increasing levels of responsibility

Multiple Gallo marketing rotations

RTD/Beer industry knowledge

Prior CPG or Beverage industry experience

Experience writing project charters and leading project teams

Experience training and developing junior level brand marketers in executing brand and organizational objectives

Experience managing business operations and leveraging basic finance and accounting principles

Skilled in reading, analyzing and interpreting common scientific and technical journals, financial reports and legal documents

Experience responding to common inquiries or complaints from customers, regulatory agencies or members of the business community

Skilled in interpreting an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables

Experience performing work that is complex and varied in nature, requiring frequent evaluation, originality or ingenuity

Experience leading, motivating and inspiring teams