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Critical Mass · 1 day ago

Marketing Science Senior Analyst

Chicago, IL

Full-time

Hybrid

Mid, Senior Level

$85K/yr - $95K/yr

5+ years exp

Critical Mass is a company that values curiosity and data-driven insights. They are seeking a Marketing Science Senior Analyst to lead and deliver marketing science projects, ensuring the fulfillment of client needs through analytics and measurement strategies.

Brand MarketingContent MarketingDeveloper ToolsDevOpsDigital MediaMobile AdvertisingRetail TechnologySEOUX DesignWeb Development

H1B Sponsor Likely

Responsibilities

Ensure that the analyses, reports, dashboards, and other deliverables created by the team fulfill client needs

Shape analytics content and provide point of view on methodology and technology

Lead the ideation, development and execution of measurement strategies and frameworks

Assist in mapping and implementing data flows and ensure compliance with data governance protocols

Manage, develop and motivate analysts: participate in resourcing, hiring and training planning

Manage daily operations, prioritization, resourcing, and overall analytics delivery of the analytics stack (Google Analytics 4, Google Tag Manager, HubSpot, etc.)

Direct and support analyst as they implement and manage website tags and media pixels for ad platforms such as Google Ads, Campaign Manager, Meta, Twitter, Pinterest, LinkedIn, Reddit, etc

Qualification

Digital analytics implementationStatistical programmingData visualizationMedia measurementData architectureA/B TestingGoogle Analytics 4Tag Management SystemsMicrosoft ExcelMicrosoft OfficeCommunication skillsMentoring

Required

5+ years of experience in delivering Marketing Science projects across a broad range of initiatives

Demonstrated expertise in at least two of the following areas: tracking and measurement, implementation, reporting, data visualization, testing and evaluation, data integration, or statistical modeling

Experience optimizing digital marketing efforts by systematically using data-driven insights

Enjoy collaborating with others

Excel at leading and training juniors to translate findings into clear, actionable and executable insights

B.S. degree in a quantitative or technical field, including but not limited to economics, mathematics, business, finance, social sciences, computer science, or information management

Advanced Microsoft Excel and Microsoft Office skills

Strong verbal and written communication skills

Considerable experience presenting directly to clients

Expertise in media measurement

Expertise in Python, R, SQL, or other business-relevant statistical programming language

Experience utilizing paid media platforms (Google, DV360, Meta, TikTok, Pinterest, YouTube, LinkedIn, etc.)

Expertise with at least two of the following: data architecture (ETL/data integration), automated data ingestion + reporting, data science and statistical programming, testing and personalization, data visualization, website systems implementation

Experience with two or more visualization platforms: Tableau, Domo, PowerBI

Experience providing task direction and/or mentoring junior analysts

5+ years' experience in Digital analytics implementation

Preferred

M.S. degree

Experience with Web Analytics Tools, GA4 is preferred

Experience with Tag Management Systems, GTM is preferred

Experience developing Solution Design Reference (SDR) documentation and database schema

Experience with ETL techniques, and some involvement in data architecture

Experience with two or more testing platforms such as Monetate, Adobe Target, Piano, etc

Benefits

Global maternity and parental leave

Competitive benefits packages

Vacation, compassionate leave, wellness days, and flex days

Six free therapy sessions through Therify

Access to online services for families and new parents

Hybrid work options

Summer Fridays (off at 3:00 PM local time every Friday)

Diversity and Inclusion Board with 12 affinity groups

Funding towards internal learning and development

Enterprise-wide employee discounts

Company

Critical Mass

Glassdoor3.4

Critical Mass is a digital experience design agency with a relentless focus on the customer.

Founded in 1996

Calgary, Alberta, CAN

1001-5000 employees

http://www.criticalmass.com/

H1B Sponsorship

Critical Mass has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (3)

2024 (1)

2023 (2)

2022 (2)

2021 (1)

2020 (3)