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Simply Protein for Pets · 1 week ago

Retail Marketing Manager

United States

Full-time

Remote

Mid Level

$90K/yr - $115K/yr

3+ years exp

Simply Protein for Pets (SPFP) is a leading provider of high-protein, natural pet nutrition solutions. The Retail Marketing Manager will oversee trade marketing and in-store merchandising programs, ensuring brand clarity and competitive edge across retail channels.

Non-profit Organization Management

Responsibilities

Build and manage annual trade calendars across Costco, Walmart, Tractor Supply, and other accounts

Coordinate promotional mechanics including MVMs, TPRs, EDLP vs promo strategy, and account-specific allowances

Partner with Finance on promo accruals, ROI analysis, and post-promo evaluations

Maintain SKU, pricing, and pack architecture consistency across retailers

Lead creation of retailer decks, sell sheets, PDP copy, and competitive/category insights

Prepare for line reviews, new item pitches, and SKU resets with account-specific storytelling

Maintain centralized library of collateral for internal Sales and brokers

Coordinate in-store displays including PDQs, trays, and Master Display Modules

Partner with Creative on POS materials, signage, shopper messaging, and claims

Align with Operations on quantities, logistics, allocations, and timelines

Coordinate with Ecommerce to harmonize retail + digital shelf execution

Support new SKU launches with retail-specific GTM plans

Track retailer expectations, feedback, and satisfaction signals

Qualification

Trade MarketingRetail MarketingCross-functional CollaborationCategory InsightsRetail Promo WorkflowsAnalytical SkillsPassion for PetsCommunication SkillsAttention to DetailProblem-solving