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Hankook Tire America Corp. · 1 day ago

Marketing Events & Sponsorship Specialist

Nashville, TN

Full-time

Onsite

Senior Level

7+ years exp

Hankook Tire & Technology is a global leader in high-performance tire manufacturing, and they are seeking a Marketing Events & Sponsorship Specialist to lead the development and execution of event marketing strategies across B2B and B2C channels. This role focuses on driving brand visibility and ensuring alignment with corporate objectives while overseeing cross-functional collaboration to deliver impactful initiatives.

Automotive

Responsibilities

Direct the planning and execution of the events calendar, ensuring contractual assets are fully leveraged for maximum brand exposure and stakeholder engagement

Maintain and monitor event budgets; collaborate with marketing operations to ensure timely payment processing and documentation

Secure pre-approvals for all event-related services, ensuring fiscal responsibility and alignment with organizational objectives

Lead negotiations and manage all direct interactions with external agencies, including overseeing the quoting and contracting process for event services

Represent the organization at events, ensuring flawless execution and serving as the primary problem solver for real-time challenges. This includes proactive internal communication with the sales team, close collaboration with cross-functional internal teams, and coordination with GHQ to maintain alignment and deliver a seamless event experience

Develop and deliver event planning reports and post-event recaps to senior management, highlighting outcomes and actionable insights

Execute other responsibilities as assigned by leadership to support organizational goals

Qualification

Event managementVendor negotiationsProject managementMarketing strategyAutomotive industry experienceAnalytical skillsMicrosoft ExcelMicrosoft PowerPointMicrosoft OutlookMicrosoft WordInterpersonal skillsCommunication skillsProblem solvingAttention to detail