VP, Channel Strategy and Integration jobs in United States
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BNY · 1 day ago

VP, Channel Strategy and Integration

position240 Greenwich Street, New York, NY, 10286, US
timeFull-time
remoteOnsite
seniorityMid, Senior Level
money$81K/yr - $130K/yr
date5+ years exp

BNY is a leading global financial services platforms company that impacts nearly 20% of the world’s investible assets. They are seeking a Vice President, Channel Strategy & Integration to lead cross-functional collaboration for effective go-to-market campaigns and drive channel strategy recommendations within the Marketing and Communications team.

Financial Services

Responsibilities

Lead cross-functional collaboration to build effective go-to-market campaigns across owned and paid channels, ensuring a unified and cohesive external approach
Coordinate with channel leads – as well as product and segment marketing – to plan, execute and optimize campaigns and drive channel strategy recommendations
Partner with brand and creative services to ensure creative outputs align to audience needs and business outcomes
Partner with integrated planning team to help ensure successful execution of programs and marketing planning processes
Oversee competitive analysis to inform channel recommendations
Manage external agency partners to drive creative and strategic deliverables
Drive development and adoption of innovative formats and channel execution
Help deliver strong engagement and optimizations across BNY web properties, ensuring campaign journeys are effectively integrated across all channel touchpoints
Establish genuine and collaborative relationships with business stakeholders and external partners to align deliverables with strategic objectives and support commercial outcomes
Operate with high urgency; persist in accomplishing objectives despite obstacles
Work effectively in a highly matrixed organization to increase transparency and solve shared challenges

Qualification

Marketing experienceDigital storytellingProject managementMicrosoft PowerPointAdobe proficiencyCommunication skillsCollaborative mindsetSelf-starter

Required

Bachelor's degree and a minimum 5-7 years' marketing experience, preferably in financial services
Strong mix of creative, analytic and strategic skills with demonstrated ability to translate complex concepts into compelling digital storytelling
Excellent project management skills with incredible attention to detail
Self-starter, ability to work independently and lead projects with minimal oversight in a fast-paced environment
Proficiency with Microsoft PowerPoint, Word, Excel and Adobe
Strong verbal, written and overall communications skills
Positive, collaborative and personable ‘culture carrier'

Benefits

Flexible global resources and tools for your life’s journey
Focus on your health, foster your personal resilience, and reach your financial goals
Generous paid leaves, including paid volunteer time

Company

BNY

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We help make money work for the world — managing it, moving it and keeping it safe.
dateFounded in 1784
location
New York, NY, US
people-size10001+ employees
web-link
https://www.bny.com

Funding

Current Stage
Late Stage

Leadership Team

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Brian A. Ruane
CEO Government Securities Services & Global Client Management
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Chris Kearns
CEO, Depositary Receipts
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Recent News

PR Newswire
BNY to Manage U.S. Department of the Treasury's Largest Prepaid Debit Card Program for Federal Benefits - Direct Express®
2024-11-21
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BNY Closes Acquisition of Archer
2024-11-01
PRNewswire
MUFG Bank, Ltd. Launches MUFG CashFolio™ Leveraging BNY's LiquidityDirect® Capabilities
2024-10-28
Company data provided by crunchbase