Study.com · 1 day ago
Director of Lifecycle Marketing
United States
Full-time
Remote
Director/Executive
10+ years expStudy.com is a leading education company focused on online college credit and test-preparation solutions. They are seeking a strategic, data-driven Director of Lifecycle Marketing to develop and execute customer journey strategies that enhance acquisition, retention, and long-term value while integrating AI-powered workflows throughout the customer experience.
ContentE-LearningEdTechEducationHigher EducationInternet
Responsibilities
Develop and execute a full-funnel lifecycle marketing strategy that improves acquisition, reduces churn, and increases LTV across all user segments
Lead journey mapping and leverage AI tools to manage automated workflows based on customer behavior, lifecycle stage, and predictive analytics to identify key friction points and opportunities
Collaborate with the Product team to analyze customer data and co-lead CRO testing programs, identifying patterns and opportunities to grow Study.com’s member base and increase CVR, retention, and LTV revenue
Implement robust testing and optimization frameworks across lifecycle channels, with clear KPIs and cohort tracking
Partner with Product, BI, and Engineering to drive data-enriched lifecycle experiences—including event-based triggers, dynamic messaging, and cross-channel orchestration
Share strategic insights and performance results with leadership, developing KPIs and forecasts that align with broader marketing and business objectives
Direct de go-to-market (GTM) strategy and execution efforts, collaborating with cross-functional stakeholders to ensure cohesive positioning, messaging, and launch plans that drive product adoption and business growth
Lead, develop, and actively contribute as both a player and coach to a high-performing team of lifecycle and product marketers, driving strategy, execution, and continuous improvement across all initiatives
Qualification
Required
10 years of experience in lifecycle or retention marketing, ideally within a high-scale SaaS or subscription-based product
Expertise in behavioral segmentation, event-based triggers, funnel design, and customer journey automation
Strong track record in email, SMS, push, and in-product messaging—with deep knowledge of modern lifecycle platforms
Fluency in A/B testing, funnel analysis, cohort tracking, and predictive churn modeling
Demonstrated experience using generative AI tools for campaign ideation, copy creation, personalization, or automated segmentation
Proven ability to influence cross-functional teams and align lifecycle marketing with product and growth goals
Analytical AI forward mindset with strong collaboration skills and a hands-on leadership style
Preferred
Prior work in edtech, consumer SaaS, or mission-driven technology companies
Company
Study.com
Online video learning platform for K-12 and college courses
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Ben Wilson
Chairman & Co-Founder
Recent News
2025-11-21
Company data provided by crunchbase