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Fresenius Kabi USA · 11 hours ago

Senior Marketing Manager (Digital)

Lake Zurich, IL

Full-time

Hybrid

Senior Level, Lead/Staff

$140K/yr - $165K/yr

8+ years exp

Fresenius Kabi USA is seeking a Senior Marketing Manager in their Biopharma division, focusing on Biosimilars Non-Personal Promotion and Digital Marketing. The role involves setting and executing a strategic digital engagement plan to reach healthcare providers through non-personal channels, overseeing digital content creation, and optimizing engagement strategies.

Health Care

H1B Sponsor Likely

Responsibilities

Create and implement a robust non-personal promotion (NPP) strategy focused on digital engagement for HCPs, using the overall brand strategy/market access strategy as a guide

Lead the development of digital content that resonates with HCPs and enhances their engagement, ensuring relevance and adherence to business standards

Design dynamic content adaptable to various digital channels, supporting consistent and cohesive HCP interactions

Oversee the development and management of HCP-facing websites, banner ads, search features, etc. ensuring they are user-friendly, informative, and engaging

Drive continuous updates and optimizations to digital platforms to maintain relevance and improve the user experience

Collaborate closely with the Marketing counterparts, Lead on non-personal and digital initiatives involving Organized Customer Accounts

Identify, design, and manage digital pilot initiatives to test new engagement approaches, gathering insights to inform scalable solutions

Evaluate and refine digital pilots based on testing outcomes to enhance effectiveness and provider reach

Coordinate with omnichannel teams to ensure seamless integration of digital efforts within the broader HCP engagement strategy

Leverage digital platforms to conduct ongoing testing and refinement of content and channel strategy

Leverage data and analytics to continuously optimize digital channels based on performance metrics, improving the impact and efficiency of digital outreach

Facilitate cross-functional collaboration to enhance omnichannel engagement and leverage best practices across digital efforts

Research innovation in digital channels, tools, and applications to bring new ideas for NPP HCP engagement

Qualification

Digital MarketingContent CreationData AnalyticsMarketing StrategyCross-Functional CollaborationMultitaskingInterpersonal SkillsOrganizational SkillsTeamworkCommunication Skills

Required

Bachelor's degree required, advanced degree in business degree or life sciences a plus

8+ years marketing/or other commercial roles required

Competency in core marketing capabilities such as resource development, positioning and optimization across the marketing mix

Strong interpersonal skills, organizational skills, teamwork and collaboration skills; proven ability to influence cross-functional teams, including timeline and budget management

Strong verbal and written communication skills

Ability to multitask and work within deadlines, professionally managing competing priorities

Benefits

Medical, dental and vision coverage

Life insurance

Disability

401K with company contribution

Wellness program

Company

Fresenius Kabi USA

Fresenius Kabi is health care company specializing in medical and medical technologies.

Founded in 1996

Lake Zurich, Illinois, USA

1001-5000 employees

http://www.fresenius-kabi.us

H1B Sponsorship

Fresenius Kabi USA has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (14)

2024 (17)

2023 (17)

2022 (15)

2021 (14)

2020 (22)