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People Inc. · 1 day ago

Associate Director, Social Video

New York, NY

Full-time

Hybrid

Lead/Staff, Director/Executive

$87K/yr - $104K/yr

3+ years exp

People Inc. is seeking an Associate Director, Social Video to lead creative strategies for driving video engagement across various social platforms. This role involves managing a team, collaborating with different departments, and creating original video content to enhance the brand's presence and attract new followers.

AdvertisingCommunitiesContentDigital MediaE-CommerceEducationInternetInternet of ThingsPublishing

H1B Sponsor Likely

Responsibilities

Manage strategy and deliver growth as well as analytics/insights for PEOPLE's social video accounts

Personnel management, staffing of live events, and coverage plans for tentpoles, exclusives along with breaking news situations

Assign, review and approve social video drafts

Collaborate with marketing and sales with execution of sold campaigns and opportunities for partnerships

Brainstorm signature video franchises and concepts that help PEOPLE attract new followers and secure routine wins

Qualification

Social media strategiesVideo editingRevenue generationAdobe PremiereSocial analyticsPop culture knowledgeTeam managementCreative thinkingCommunication skillsOrganizational skills

Required

BA or BS and/or equivalent experience

3-5 years of working in an editor or producer capacity for digital media or social

Strong knowledge of entertainment, pop culture, and the PEOPLE brand

Expertise with generating revenue through social and social video

Experienced with building and presenting social analytics and reporting/insights

An idea generator who can think of new, fresh social and video ideas

Must be proficient in Adobe Premiere, Photoshop, social media and video scripting

Must have experience creating and uploading TikTok videos and Instagram Reels

Must have a love for digital video and an eye on trends in the industry

Must be able to communicate effectively — verbally, in writing, and in person

Must work well with team members in a creative, collaborative, fast-paced environment

Must be highly organized with excellent follow-through

Staff management experience is required

Benefits

Medical

Dental

Vision

Prescription drug coverage

Unlimited paid time off (PTO)

Adoption or surrogate assistance

Donation matching

Tuition reimbursement

Basic life insurance

Basic accidental death & dismemberment

Supplemental life insurance

Supplemental accident insurance

Commuter benefits

Short term and long term disability

Health savings and flexible spending accounts

Family care benefits

A generous 401K savings plan with a company match program

10-12 paid holidays annually

Generous paid parental leave (birthing and non-birthing parents)

Pet insurance

Accident

Critical and hospital indemnity health insurance coverage

Life and disability insurance

Company

People Inc.

People Inc. is a digital media company that specializes in research, technology, finance, operations, and consumer services.

Founded in 1996

New York, New York, USA

1001-5000 employees

https://www.people.inc/

H1B Sponsorship

People Inc. has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (2)