Paul Smith · 2 weeks ago
Head of Marketing and PR, North America
New York, NY
Full-time
Hybrid
Director/Executive
$150K/yr - $175K/yr
10+ years expPaul Smith is one of Britain’s leading independent design companies, and they are seeking a Head of Marketing & PR to manage all marketing activities across North America. This role will focus on growing the business and promoting the Paul Smith brand through strategic communication and innovative marketing initiatives.
ApparelFashionRetail
Responsibilities
Develop regional brand marketing strategies, calendars and budgets across our regional marketing channels to raise brand awareness and drive the commercial strategy
Create both localized execution of global initiatives and strategic local initiatives
Bring knowledge of consumer, industry and marketing trends and insights to our regional approach
Develop regional messaging the bring the brand values to life in a regionally appropriate way
Ideate and execute brand moments that bring awareness and relevance to the brand
Deliver on communication objectives laid out by Global HQ and develop local initiatives in line with direction given by North American strategy
Generate positive press and ensure that Paul Smith and key special projects are consistently represented in relevant media in North America
Manage Sir Paul Smith’s regional personal press and where necessary his schedule while in the market
Pinpoint wardrobing opportunities with talent and VIP brand ambassadors, develop relationships with talent and their representatives with a view to maximizing brand awareness and positive positioning in the market
Nurture and develop press relations across the market, consistently communicating Paul Smith as a luxury British brand and pinpoint opportunities which will maximize this positioning
Organize and host press, influencer & VIP appointments in store, in the showroom and at relevant external locations
Launch each season’s new collection via press day presentations or equivalent reflective of global guidelines
Oversee and manage the North America Press Showroom, maintaining a high standard of presentation and organization at all times
Attend, organize and manage the seasonal shows and collection launches ensuring top caliber attendance and a high level organization throughout. Liaise with the Global HQ and European Press Offices to arrange tickets for North American press to attend the Paul Smith seasonal shows
Manage influencer gifting program in the North American market, working alongside Global HQ to deliver seasonal content from key partnerships within set guidelines
Managed the trade marketing plan and executing alongside the regional trade marketing executive and HQ counterparts
Lead efforts to drive, align, and execute all local key Brand initiatives across wholesale, in-store and digital channels. Ensuring consistency across in-store and digital channels when planning seasonal strategies, assets, POS, and activations
Collaborate with cross-functional teams (Design, brand merchandising, commercial, regional, digital, Media, Retail, Licensing) to plan and execute campaigns and promotional campaigns across various media channels to increase brand visibility
Establish go to market product strategies, driving sell in and sell thru in partnership with the VP of Wholesale and Retail Area Manager
Provide oversight for project briefs ensuring directives are created, tools are developed, and the brand voice is clearly communicated and cohesive
Track results across all projects and initiatives to be able to share with team members and Leadership, measure marketing program effectiveness via regular monitoring of KPI's
Ensure wholesale coop spend is performing to expectations
Develop engagement strategies in wholesale accounts to bring Paul Smith to life for the consumer. Strategically provide recommendations for marketing requests and updates, driving productivity
Lead and oversee 3x direct reports who will support the with day to day. Mentorship and career development support is expected for all direct reports
Qualification
Required
10+ years of work experience
4-year degree, preferably in the marketing or communications field
Advanced proficiency in Microsoft Excel, Office & Adobe Suite
Have a vast network of VIP talent, stylists, and top editors
Budget management experience, required
A positive attitude and proven experience working collaboratively with internal and external team members to achieve deliverables
Ability to think strategically and implement tactically
Excellent communication and interpersonal skills
Strong organizational skills, presentation skills, and positive demeanour - a creative and out of the box thinker
Market awareness and strong passion for the fashion industry and trends
Emulate the brand aesthetic and embody and strong sense of fashion
Quantitative and analytical skills
Ability to manage and develop relationships across groups and functionals at all levels of the organization
Preferred
Retail and/or wholesale experience in a multi-category brand is a plus
Previous experience managing, a plus
Benefits
A generous Clothing Allowance
Discount on Paul Smith goods
Medical, dental, and vision insurance plans are available through TriNet for the team member plus their spouse, children, or whole family, with generous employer contribution.
Pet Insurance and other ancillary benefits available within our comprehensive package offerings!
401k with a 3% match
10 company holidays and generous PTO plan
Company
Paul Smith
Paul Smith is a fashion designer in apparels, and jewellery products globally.
501-1000 employees
Funding
Current Stage
Late StageRecent News
Company data provided by crunchbase