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Carl's Place · 1 day ago

E-commerce Marketing Specialist (Lead/Manager)

Milton, WI

Full-time

Onsite

Senior Level

5+ years exp

Carl's Place LLC is recognized as a top workplace and specializes in high-quality screens and golf simulators. They are seeking a highly organized and technically capable marketer to manage their eCommerce platform and marketing systems, ensuring a seamless buying experience for customers.

Advanced MaterialsDIYE-CommerceElectronic Design Automation (EDA)GolfRetailVideo

Responsibilities

Maintain the accuracy, functionality, and stability of the Carl’s Place eCommerce site. Be the subject matter expert of our platform, understanding exactly how the site works within our tech stack, how products are built in the backend, and how customers experience the frontend

Manage our Build Your Own Golf Simulator tool - fully understanding the setup and product compatibility that makes this complex configurator work for our customers

Handle the full lifecycle of products and campaigns, from launch to edits to sunsetting, making sure everything stays accurate across the site

Own our SEO/AEO strategy, ensuring our site structure and content are built to win

Oversee tracking accuracy in Google Tag Manager and GA4 to ensure clean events, conversions, attribution, and reporting, using data to find opportunities for improvement and run the tests to fix them

Coordinate with developers to scope fixes, improvements, and technical updates

Manage audience data and segmentation to ensure the right messages reach the right customers through coordinated targeting and retargeting efforts

Document processes, system updates, and troubleshooting workflows to build repeatable execution

Protect the customer experience by identifying friction points and recommending improvements before they become problems

Qualification

E-commerce platformsMagento/Adobe CommerceSEOGoogle Tag ManagerGA4Digital marketingData analysisAudience targetingProject managementCollaboration skills

Required

5+ years of hands-on experience managing complex e-commerce platforms, ideally in Magento/Adobe Commerce

Highly organized and detail-oriented, with a commitment to maintaining accurate data and hitting deadlines within a fast-paced project management environment

Strong collaboration skills, working across teams to align on execution plans

Deep knowledge of SEO, AEO and digital marketing/analytics platforms (Google Ads, Meta Ads, AI tools, analytics platforms, GA4, Tag Manager etc.) and the ability to use analytics to drive growth and optimize performance

Process-driven thinker who can optimize workflows and improve efficiency

Solutions-oriented mindset, skilled at balancing the need for 'quick fixes' while concurrently diagnosing root causes and implementing permanent, scalable fixes

Strong understanding of audience targeting, conversion optimization, and campaign attribution