Freeman+Leonard ยท 22 hours ago
Email Marketing Manager
DFW Metroplex
Full-time
Hybrid
Senior Level
5+ years expFreeman+Leonard is seeking an Email Marketing Manager for a retail consumer goods client. This role will be responsible for owning and leading customer lifecycle strategy across a multi-brand portfolio using Klaviyo, while transitioning execution from an agency-led model to an internal center of excellence.
AdvertisingProfessional ServicesRecruitingStaffing Agency
Hiring Manager
Rachel Runnels
Responsibilities
Own and lead customer lifecycle strategy across a multi-brand portfolio, including email and SMS
Hire, manage, and develop an email specialist, ensuring high-quality execution and strong attention to detail
Build and optimize the end-to-end customer journey, from site browsing to first purchase to repeat purchases and retention
Own the strategy and roadmap for email automations, flows, and lifecycle programs
Report on lifecycle performance monthly, delivering insights on campaigns, customer journeys, and optimization opportunities
Continuously analyze performance across campaigns, flows, audiences, and segmentation to drive ongoing improvement
Stay current on lifecycle marketing, deliverability, and creative best practices and trends
Build and maintain testing frameworks and experimentation roadmaps
Develop strategies to grow subscriber lists and enable cross-brand audience sharing
Partner closely with internal teams including creative, copywriting, content, SEO, and design to ensure strong messaging, layout, and delivery
Monitor competitive and best-in-class lifecycle programs to identify new tactics and opportunities
Qualification
Required
Bachelor's degree in Marketing, Communications, Business, or a related field
5+ years of hands-on experience in email and lifecycle marketing
Deep expertise in Klaviyo, including campaigns, flows, and audience segmentation
Strong understanding of email and SMS best practices, including creative and deliverability
Strong analytical skills with the ability to work with data to identify trends, insights, and opportunities
Understanding of how to leverage AI and automation tools to improve efficiency and performance
Excellent written and verbal communication skills
High comfort level with Microsoft Office (especially Excel and PowerPoint)
Ability to thrive in a fast-paced, collaborative environment
Preferred
Advertising agency experience is preferred
Prior people management experience preferred
Benefits
Medical
Dental
Vision
401(k)
Paid time off
Employee discounts
Professional development support
Company
Freeman+Leonard
Freeman+Leonard is the company with people who specialize in marketing and advertising, bringing innovative new solutions.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Kevin Beattie
Chief Financial Officer
Kathy Leonard
President and CMO
Company data provided by crunchbase