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STIHL · 1 day ago

Performance Marketing & SEO Specialist

Virginia Beach, VA

Full-time

Onsite

Entry, Mid Level

2+ years exp

STIHL Inc. is a family-owned company known for its innovative products and services in the forestry industry. They are seeking a Performance Marketing & SEO Specialist responsible for developing and executing SEO and SEM strategies to drive traffic, increase brand visibility, and generate high-quality leads across digital platforms.

E-Commerce

Comp. & Benefits

Responsibilities

Plan, execute, and optimize Google Ads and other SEM campaigns across Search, Display, Shopping, and Video networks

Conduct keyword research, competitive analysis, and audience targeting to uncover new growth opportunities

Write and test high-performing ad copy and creative assets aligned with search intent and brand goals

Manage budgets, bids, and targeting parameters to achieve strong ROI and conversion performance

Perform ongoing A/B testing of ads, bidding strategies, and landing pages to enhance CTR and conversion rates

Partner with content, design, and analytics teams to ensure paid search and organic strategies are aligned

Analyze and report on key metrics such as CTR, CPC, CPA, and ROAS to guide data-driven optimization decisions

Develop and implement SEO strategies that increase organic visibility, search rankings, and qualified traffic

Conduct keyword research and on-page optimization for landing pages, product content, and blogs

Collaborate with content and web teams to integrate SEO best practices into site architecture, metadata, and internal linking

Manage technical SEO initiatives, including site speed, crawlability, mobile usability, and schema markup

Use tools such as Google Analytics, Search Console, SEMrush, and Ahrefs to track and analyze performance

Stay current on search engine algorithm updates and emerging SEO trends to maintain strong rankings

Prepare and present regular SEO reports highlighting traffic growth, keyword movement, and conversion impact

Build, manage, and optimize paid social media campaigns (Meta, LinkedIn, YouTube, etc.) that support brand awareness and lead generation

Test and refine creative, audience targeting, and messaging to drive engagement and conversions

Identify and execute cross-channel opportunities to align SEM, SEO, and social strategies into a unified marketing approach

Collaborate with analytics teams to measure attribution, customer journey performance, and campaign ROI

Explore emerging performance media channels such as programmatic, native, and video advertising

Develop and present comprehensive performance reports summarizing insights, results, and recommendations

Leverage campaign data to refine strategies and continuously improve visibility, efficiency, and conversion outcomes

Qualification

SEOSEMGoogle AdsGoogle AnalyticsA/B testingPPC bidding strategiesKeyword optimizationPaid social mediaConversion rate optimizationAnalytical skillsProject managementCommunication skillsOrganizational skillsAttention to detail

Required

Bachelor's degree in Marketing, Business, Communications, or a related field

2+ years of experience managing SEO and SEM campaigns, preferably in an e-commerce or performance marketing environment

Strong understanding of search engine algorithms, PPC bidding strategies, and keyword optimization

Experience with Google Ads, Google Analytics 4, Search Console, Tag Manager, and SEO tools such as SEMrush, Ahrefs, or Moz

Proven ability to analyze performance data, identify trends, and translate insights into actionable strategies

Experience managing paid social media advertising campaigns (Meta, LinkedIn, etc.)

Proficiency in A/B testing, conversion rate optimization (CRO), and reporting dashboards

Excellent communication, project management, and organizational skills

Strong attention to detail and a proactive, analytical mindset

Preferred

Relocation assistance

Benefits

Competitive pay with multiple bonus opportunities and potential for annual merit increases

Excellent health benefits including Medical, Dental & Vision Insurance

Onsite Health & Wellness Center for employees and eligible family members

Company-paid Life Insurance and Short & Long-Term Disability

Robust retirement offerings including:

A fully vested Pension Plan after 5 years

A 401(k) with generous employer match

Paid time off including 11 Paid Holidays

Relocation assistance

Company

STIHL

Glassdoor4.0

The number one selling brand of chain saw worldwide, and maker of a full line of handheld outdoor power equipment. It is a sub-organization of DeWalt.

Founded in 1926

Waiblingen, Baden-Wurttemberg, DEU

10001+ employees