San Diego Zoo Wildlife Alliance · 1 day ago
Email Marketing Specialist
San Diego, CA
Full-time
Onsite
Mid Level
$29.34/hr - $29.34/hr
3+ years expSan Diego Zoo Wildlife Alliance is seeking an Email Marketing Specialist responsible for planning, executing, and optimizing email campaigns to achieve business goals. The role involves performance analysis, campaign management, list management, and ensuring compliance with email marketing regulations.
AssociationMuseums and Historical SitesNon ProfitRecreationWildlife Conservation
Hiring Manager
Lindsay Tatje
Responsibilities
Monitor key metrics like open rates, click-through rates, and conversions
Use data to continuously test, measure and optimize the email marketing program performance, optimizing towards higher success metrics
Develop consistent and digestible reporting
Ensure end-to-end tracking and proper measurement and troubleshooting email platform integration issues and maintaining data integrity
Execute a wide variety of email marketing and SMS campaigns, such as newsletters, promotional emails, and automated sequences
Responsible for audits and setup of campaigns and email automation of current and potential customers
Manage daily operations of a centralized, email marketing channel marketing calendar
Participate in cross-functional planning meetings to ensure alignment on timelines, deliverables, and campaign objectives
Compile, clean, and segment email lists to ensure the right messages are sent to the right audiences
Handling day-to-day tasks in the email marketing platform/CRM including user setup, data management, system customization, and training
Serve as organizational point person for the email marketing platform to automate all email campaigns and personalize communications
Collaborate closely with other Marketing departments in the organization and our Membership Agency of Record to help develop compelling email correspondence and journeys
Ensure campaigns comply with email marketing regulations and maintain the health and deliverability of email databases
Qualification
Required
Minimum 3 years' experience in email marketing production, optimization and performance analysis, preferably with a non-profit member based organization
Hands-on experience with CRM and email platforms such as Marketing Cloud or similar required
Strong analytical skills, understanding of A / B testing practices, ability to draw conclusions from data and take action accordingly required
Expertise in email best practices, including segmentation, deliverability, copy and design approaches required
Preferred
Knowledge of email design principles, including HTML for formatting preferred
Deep understanding of data flows such as those between a ticketing platform and email platform preferred
Bachelor's degree in business administration, marketing, communication, or related field and/or equivalent specialized training preferred
Strong working knowledge of multi-channel marketing concepts, with preferred experience in digital advertising
Benefits
Free admission to the San Diego Zoo and the San Diego Zoo Safari Park
Family Passes
Complimentary Tickets
Free Parking at the San Diego Zoo & San Diego Zoo Safari Park
Local and In-House Discounts
Employee Assistance Program
Wellness Program
Company
San Diego Zoo Wildlife Alliance
San Diego Zoo Wildlife Alliance is an international, nonprofit conservation org merging wildlife healthcare, science, and education.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Shawn Dixon
President and CEO San Diego Zoo Wildlife Alliance
Recent News
2026-01-03
San Diego Union-Tribune
2025-12-31
Company data provided by crunchbase