Wilson Sporting Goods Co. · 1 day ago
Manager, Ecommerce Insights & Analytics
Chicago, IL
Full-time
Onsite
Mid, Senior Level
$110K/yr - $125K/yr
5+ years expWilson Sporting Goods Co. is a leading sports equipment brand dedicated to empowering individuals to live like athletes. They are seeking a strategic and data-driven Ecommerce Insights & Analytics Manager to lead analysis and reporting for their eCommerce and direct-to-consumer business, transforming complex data into actionable insights that inform marketing strategy and business performance.
ManufacturingProduct DesignSporting Goods
Responsibilities
Lead analysis of marketing and eCommerce performance data to identify trends, opportunities, and growth drivers
Develop and/or maintain dashboards, reports, and data visualizations that provide clear and actionable insights for leadership and marketing teams
Partner with marketing, product, and finance teams to define KPIs and measurement frameworks for campaigns, product launches, and promotions
Analyze customer journey and lifetime value (LTV) across acquisition, conversion, and retention touchpoints
Provide insights on channel efficiency and attribution, helping guide budget allocation across paid, owned, and earned channels
Collaborate with IT/data engineering teams to ensure data accuracy, integration, and governance across platforms (GA4, Adobe Analytics, CRM, paid media)
Perform ad hoc analyses to answer key business questions and present insights in a clear, concise, and actionable format
Stay current on analytics tools, data modeling approaches, and emerging eCommerce analytics best practices
Other duties as assigned
Qualification
Required
Bachelor's Degree
Minimum of 5 years of experience in marketing analytics, business intelligence, or data insights—preferably in an eCommerce or DTC environment
Experience with Google Analytics (GA4)
Experience with Adobe Analytics
Experience with Looker Studio
Experience with CRM/CDP platforms
Experience building automated dashboards and scalable reporting systems
Solid understanding of digital marketing metrics, attribution models, and eCommerce KPIs (CAC, ROAS, LTV, conversion rate, etc.)
Strong analytical, problem-solving, and storytelling skills with the ability to translate data into actionable insights
Solid experience with PPT to support storytelling
Strong understanding of ecommerce business and marketing metrics, customer journeys, A/B testing, and the online sales funnel
Some experience with data privacy regulations and best practices in data governance
Proven ability to collaborate cross-functionally and communicate effectively with both technical and non-technical stakeholders
Fast learner, creative and strong organizational and problem-solving skills
Consumer-focused, analytical mindset, curious disposition, self-starter
Preferred
MBA
Experience in sporting goods and/or durable/hard goods
Benefits
Medical, dental and vision
Pre-tax transit discounts
401(k) with company match
Life insurance
Paid maternity/paternity leave
Professional development opportunities
Volunteering programs
Team building outings
Discounts on Wilson and Amer Sports products
On-site health club
Summer hours
Company-sponsored sports leagues/teams
Fun, active company outings around major sports events
Company
Wilson Sporting Goods Co.
The Wilson Sporting Goods Company is an American sports equipment manufacturer based in Chicago, Illinois
1001-5000 employees
H1B Sponsorship
Wilson Sporting Goods Co. has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (3)
2024 (6)
2023 (4)
2022 (3)
2021 (2)
2020 (6)
Funding
Current Stage
Late StageLeadership Team
Emily Vargas
Global Manager, Digital Asset Management
Recent News
Sports Business Journal
2025-12-24
Mexico Business
2025-11-03
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