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Mod Op · 1 week ago

SVP, Brand Strategy

United States

Full-time

Remote

Director/Executive

Mod Op is an insights-driven marketing agency that merges AI, data science, and human creativity to deliver sustainable growth for clients. They are seeking an SVP of Brand Strategy to lead a team in building brand platforms and driving business impact through strategic direction and client advocacy.

AdvertisingDigital MarketingMarketingPublic Relations

Culture & Values

Responsibilities

Define and inspire Mod Op’s brand strategy approach (philosophy, tools, templates, guides) to raise the strategic bar agency-wide and create a consistent way of tackling briefs

Mentor and grow a diverse strategy team with hands-on coaching, clear standards, and pathways for craft mastery and career development, with a strong focus on growing internal talent into future leaders

Serve as a proactive client advocate and trusted advisor to senior stakeholders; foster senior client relationships, facilitate C-suite work sessions, and guide complex organizations through brand transformations

Own the strategic direction for brand strategy and steward inter-agency teams with Creative, Account and departmental leaders to align around one clear, actionable strategy

Develop and deliver thought leadership that advances the discipline and pioneers how strategy integrates emerging technologies across research, analytics, and storytelling

Lead the brand strategy discipline across priority accounts: define brand purpose, positioning, value propositions, architecture/portfolio strategy, and audience frameworks

Connect cultural trends, customer behavior, and brand equity to identify the 'Irresistible Truth' at the heart of each brand, translating insight into persuasive narratives and channel-agnostic briefs

Build integrated communications strategies that define the role of each channel and tactic from brand to demand; orchestrate programs across PR/earned, social, content, performance media, experiential, and partnerships

Build and evolve message frameworks, naming/nomenclature systems, and visual/verbal brand guidelines with Design and Creative leadership

Oversee creation of clear, compelling case studies (including award-show caliber) that tie brave creativity to tangible business impact

Operationalize brand measurement: establish KPIs (awareness, consideration, preference, equity), design testing/learning agendas, and partner with Analytics on MMM, incrementality, and brand-lift studies

Champion Mod Op’s AI-enabled tools (e.g., Brand Agent) and third-party platforms for audience insight, competitive intelligence, creative testing, and forecasting; codify best practices and governance

Serve as executive sponsor and lead strategist on new-business pursuits; craft compelling POVs, cases, and workshops that convert prospects to partners

Manage resourcing and budgets in collaboration with Operations and Account leadership

Help expand the role of brand strategy across new and existing client engagements