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EverCommerce · 1 day ago

EverPro - Paid Search & Social Specialist - Security & Alarm

United States

Full-time

Remote

Entry, Mid Level

$55K/yr - $75K/yr

2+ years exp

EverCommerce is a leading service commerce platform providing integrated SaaS solutions for service-based businesses. The Paid Search & Social Specialist will focus on executing paid search and paid social campaigns, supporting growth strategy, and performing performance analysis within the Security & Alarm Marketing team.

Digital MediaFinancial ServicesSoftware

No H1B

Responsibilities

Increase quality leads at efficient costs, testing strategies on a daily, weekly and monthly basis

Be a part of the ongoing conversation of how to best execute and measure multi-channel digital marketing campaigns across search, display, social media, video, email, and other channels

Execute online marketing campaigns and tests, including implementation, optimization, budget management, and analysis

Support customer acquisition and engagement via paid digital marketing, including Google, Bing, YouTube, Capterra, Google Display Network, programmatic channels, etc

Launch, and track frequent ad copy, landing page, and other creative tests using some of the latest testing tools and methodologies

Analyze SEM & Paid Social performance, making recommendations and executing optimizations

Assist in managing multiple advertising accounts

Support creation of reports to measure campaign performance and show ROI of efforts

Qualification

Paid search experienceGoogle AdsLinkedIn AdsB2B marketingOnline marketing metricsCRM experiencePerformance analysisCampaign optimizationAd copy testingTeam collaboration

Required

2-4+ years of paid search experience in a B2B environment

Experience managing multiple paid advertising accounts

Hands-on Google Ads and LinkedIn Ads experience and exceptional working knowledge of current best practices

Complete understanding of online marketing metrics, including ROI, CTR, CPC, CPA, CVR, etc

Exposure and some experience with B2B funnels; leads, MQLs, SALs, SQLs, Closed Won

Preferred

Hands on experience with PMAX, Google Display Network, Microsoft Ads, website analytic tools, directories, LinkedIn ads, and other advertising channels

Understanding of how to utilize AI tools to ad test or improve day-to-day processes

Experience with CRMs like Salesforce and utilizing CRM data within ad accounts to fuel automated bidding strategies