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Mount Airy Casino Resort · 3 weeks ago

MARKETING DATABASE MANAGER

Main Location - Mount Pocono, PA 18344

Full-time

Onsite

Mid Level

3+ years exp

Mount Airy Casino Resort is seeking a Marketing Database Manager responsible for managing all databases and lists supporting Marketing and Gaming programs. The role involves providing analysis of player-tracking information, creating automated reports, and assisting in marketing functions and the development of analytical methods.

CasinoResorts

Responsibilities

Responsible for providing analysis of player-tracking information

Create automated reports while identifying errors and possible anomalies

Use existing databases to create reports and answer key questions about guest activity such as inquiries regarding demographics, profitability, and campaign redemption

Provide ad-hoc information, reports, databases, lists and analyses for the Marketing departments as well as other property departments as needed

Assist in the creation of ROI reports

Work with marketing management to develop analytical methods and practices

Responsible for assisting in developing, coordinating and implementing all aspects and activities of the database in accordance with establish policies, procedures and controls

Assist and participate in marketing functions as necessary

Responsible for the design and implementation of databases and systems used for operational Marketing efforts

Query and extract files for data analyses

Assist the Executive Director of Marketing in designing and implementing predictive models to streamline marketing efforts

Assists in other projects and handles job tasks as deemed appropriate

Attends meetings as necessary

Meets attendance guidelines and adheres to regulatory, departmental and company policies

Qualification

Database technologyDirect marketing campaignsDatabase designMicrosoft software proficiencyList managementAnalytical skillsProject managementCommunication skillsProblem-solving skillsCritical thinking

Required

Must be able to perform each of the essential functions and responsibilities satisfactorily

Must be a minimum 18 years of age or older upon employment

The successful candidate will have knowledge of database technology, systems infrastructures and direct marketing campaigns

Strong technology, communication and project management skills necessary

Experience and proficiency using Microsoft software, as 400 query, access, show case query and website maintenance

Queries, reports, forms, imports and exports

Must be able to handle multiple projects and priorities on an on-going basis

Effective team communication and interaction is essential

Background in database marketing or marketing required

Three or more years experience with database design, list management, and/or programming experience is required

Must possess knowledge of marketing strategies used to increase customer worth, retention, acquisition, and satisfaction

Ability to logically and independently plan, organize and complete work; initiative; well developed inter-personal skills; ability to set and achieve high standards of performance

Excellent analytical, problem-solving, critical thinking and decision-making skills

Ability to conduct analysis and generate reports to reflect findings and provide support to staff

Ability to express ideas or make recommendations concerning job related issues; learn specific job duties and complete detailed work assignments; maintain knowledge of basic concepts and techniques

Ability to prepare and deliver formal presentations before public and private concerns

Ability to perceive quality of work, read materials, review documents and receive instructions

Must be able to stand, walk and move through all property areas

Must be able to stand or sit for long periods

Maintain physical stamina and proper mental state of mind to work under pressure in a fast paced environment and effectively deal with guests, management, employees and members of the business community

Adequate manual dexterity to operate office equipment and engage in light lifting

Must be able to handle exposure to areas where smoking is permitted

Must be able to speak, read, write and understand English

Must have oral and aural acuity and ability to respond to cues