Anrok · 1 week ago
Lifecycle and Customer Marketing Manager
New York, NY
Full-time
Hybrid
Mid, Senior Level
5+ years expAnrok is the leading AI-driven tax automation platform enabling businesses to expand globally without compliance complexity. They are seeking a data-driven Lifecycle and Customer Marketing Manager to own their customer marketing strategy and lifecycle optimization, focusing on nurturing and converting prospects, and driving customer engagement, retention, and expansion through strategic marketing programs.
ComplianceFinancial ServicesSaaSSoftwareTax Preparation
Responsibilities
Own lifecycle marketing strategy and execution, including auditing current campaigns, aligning cross-functional stakeholders on A/B test roadmaps, executing tests, and reporting on performance
Develop comprehensive customer marketing programs to drive engagement and advocacy, including educational webinars, community events, case study development, referral campaigns, and customer recognition initiatives
Co-own customer retention by working with sales activation and account management teams to map ideal customer onboarding journeys, identify pain points and opportunities, own improvement roadmaps, and project manage cross-team implementations
Own HubSpot as the primary marketing automation platform, designing email campaigns, building workflows, and managing customer segmentation. Align cross-functional teams on customer segments and maintain differentiated communication strategies for each segment
Track key customer metrics including churn rate, and align with cross-functional stakeholders to introduce new metrics such as customer satisfaction, NPS, etc. Own our online community presence with platforms such as G2 to help grow our total reviews and improve our rating/score
Create customer-centric content and advocacy programs that turn satisfied customers into brand advocates and drive organic growth
Qualification
Required
5+ years of B2B SaaS marketing experience with focus on lifecycle marketing, customer marketing, or growth marketing
Proven track record of improving customer retention and driving revenue expansion through strategic marketing programs
Hands-on experience with HubSpot including segmentation, automation, A/B testing, and performance analytics
Strong analytical skills with experience tracking customer metrics, cohort analysis, and campaign performance
Excellent project management skills with experience leading multi-stakeholder initiatives
Strong communication skills and data-driven approach to marketing optimization
Benefits
The equity upside of an early-stage startup with the product-market fit of a later-stage company.
Daily lunch and snacks for those working out of our office hubs.
Medical, dental, and vision insurance covered 100%.
One Medical membership covered, flexible sick benefits, and more.
Annual learning and development stipend for books, online courses, and conferences, as well as a curious team to share your learnings with.
Annual team off-sites and in-person opportunities around our growing Anrok hubs.
Home office setup stipend to ensure you have the equipment you need to thrive at work.
Company
Anrok
Anrok is a global sales tax solution platform that automates sales tax compliance for modern commerce.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$109.3MKey Investors
Spark CapitalKhosla Ventures
2025-10-21Series C· $55M
2024-04-11Series B· $30M
2022-03-01Series A· $20M
Leadership Team
Michelle Valentine
Co-founder & CEO
Kannan Goundan
Co-founder and CTO
Recent News
Sequoia Capital
2025-11-28
2025-11-18
Company data provided by crunchbase