Apply on Employer Site

Live! Casino & Hotel Maryland · 1 day ago

Database Marketing Analyst

Hanover, MD

Part-time

Onsite

Entry Level

$50K/yr - $62K/yr

1+ years exp

Live! Casino & Hotel Maryland is seeking a Database Marketing Analyst to oversee the execution of Marketing Campaigns and ensure the integrity of player tracking databases. The role involves building and modifying marketing campaigns, executing programs, and analyzing data to enhance revenue and customer loyalty.

CasinoGamblingHotel

Responsibilities

Gather criteria, build, and modify all Marketing Campaigns in Campaign Management Tool

Responsible for building programs in other supporting Marketing tools. As well as, program execution, list generations, troubleshooting, data validation, etc

Assists in gathering data used for analysis of Direct Mail Programs, Events, Promotions, Entertainment, and any other Marketing functions that are designed to increase revenue and loyalty

Assist in Program Proformas and Postformas

Assist with developing, executing and maintaining routine reporting, as well as, adhoc reporting and analysis to measure success of database programs and initiatives

Responsible to ensure guests have an enjoyable gaming experience maintaining an accurate player tracking system. Ensures integrity of the data held within the player tracking system(s)

Develops strong accountable working relationship with casino hosts, player club team to ensure accurate reporting and maintenance of player’s activity

Assist with other major Marketing programs

Respond to guest inquiries through multiple inbound channels in timely fashion

Other duties as assigned

Qualification

SQLData analysisExcelAttention to detailTeam player

Required

A four (4)-year degree in related fields or equivalent work experience

One (1) to three (3) years of experience in database marketing and data analysis or relevant field

Must be able to comply to state gaming regulations and obtain gaming license in all jurisdictions Live! Casino operates in

Understanding of SQL or other relational database systems

Strong analytical thinking and the ability to interpret data with guidance

High attention to detail and commitment to data accuracy

Ability to maintain strict confidentiality with customer information, financial data, marketing plans, and policies

Maintain a pleasant, friendly, and welcoming attitude

Maintain mental concentration for significant periods of time

Strong Excel Skills

Flexible schedule

Team player

Ability to stand for extended periods of time

Reach for specific objects at short distances in local working area

Sit 60% of the time

Occasionally lift up to 50 lbs

Use of stairs and elevators

Benefits

Comprehensive health coverage for full-time and part-time Team Members and their eligible dependents

Generous retirement savings options are available.

Free uniforms

Free parking

Discounted meals

Service and Attendance bonuses

Tuition reimbursement

Discounts on hotels, theme parks, travel, and more!

Company

Live! Casino & Hotel Maryland

Glassdoor3.5

The five-time AAA Four Diamond rated Live! Casino & Hotel Maryland opened in 2012 and is one of the largest and most luxurious commercial casinos in the country.

Founded in 2012

Hanover, Maryland, USA

1001-5000 employees