WGI · 1 day ago
Digital Marketing Specialist
Tampa, FL
Full-time
Onsite
Entry, Mid Level
1+ years expWGI is a top consulting firm looking for a Digital Marketing Specialist to join their Creative Services team in Tampa, Florida. The role involves developing and managing digital content, executing marketing strategies, and analyzing performance metrics to optimize digital campaigns.
Civil Engineering
No H1B
Responsibilities
Drive development of engaging digital content including written, visual, and video assets for social media, email, web, and digital advertising
Develop and schedule social media content, ensuring alignment with brand voice and strategic goals
Support digital advertising campaigns, including basic setup, audience segmentation, and performance tracking
Assist in executing digital marketing strategies and campaigns across owned and paid channels
Monitor, analyze, and report on campaign and website performance using digital analytics tools; recommend optimizations based on data insights
Conduct research on competitors, emerging trends, and audience behavior to inform digital strategy
Support scheduling and coordination of the WGI Unleashed Podcast and all related digital assets
Manage digital assets and maintain organized content libraries
Assist with quality control and copy editing for blogs, social media, and other digital content
Serve as a point of contact for recruiting support including digital recruiting collateral and campaigns
Coordinate with internal subject matter experts and content managers to gather and publish content
Support internal and external digital communications and initiatives as needed
Assist with website updates and content management in CMS platforms
Support webinar and virtual event promotion, scheduling, and follow-up
Handle inbound digital communications (e.g., chatbot, contact forms) as needed
Support coordination of conferences, tradeshows, special events, and promotional materials
Act as a liaison for culture and community involvement, helping to coordinate internal team-building and service events
Qualification
Required
Bachelor's degree in Marketing, Communications, or related field, or equivalent experience
1-3+ years of experience in digital marketing or related communications field preferred
Strong written and verbal communication skills
Proven ability to create and publish digital content
Familiarity with digital analytics and performance reporting
Experience with social media platforms, email marketing tools, and basic SEO principles
Knowledge of tools such as HubSpot, Google Analytics, or similar digital platforms is a plus
Excellent organization and time management with the ability to manage multiple projects
Detail oriented with a proactive problem-solving mindset
Strong collaboration skills and comfort working cross-functionally
Data-driven mindset with a focus on measurable results
Applicants must be currently authorized to work in the U.S. on a full-time basis
Preferred
1-3+ years of experience in digital marketing or related communications field preferred
Experience with Adobe Creative Suite (InDesign, Photoshop) is beneficial but not required
Benefits
Medical
Dental
Vision
LTD & STD
Life Insurance
401k with match
PTO
Holidays
HSA with company contribution
Pet insurance
Employee assistance program
Company
WGI
WGI is a national design and professional services firm specializing in engineering, planning, environmental, geospatial, and technology-driven solutions for the public and private sectors.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Travis Engelke
Chief Financial Officer
Michael Davis
Senior Vice President/Chief Strategy Officer
Company data provided by crunchbase