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C&W Services · 1 day ago

CRM & Segmentation Analyst

Creve Coeur, MO

Full-time

Onsite

Mid Level

$85K/yr - $100K/yr

3+ years exp

C&W Services is focused on transforming the way in which they identify, target, win, and expand new business. The CRM & Segmentation Analyst will support market segmentation, customer targeting, and campaign measurement, contributing to the company's growth and client engagement.

Facility ManagementHeating Ventilation and Air Conditioning (HVAC)LandscapingPersonal Care and Hygiene

Responsibilities

Clearly communicate insights and recommendations to the team backed by data

Help define subsets of the total addressable market where C&W Services has a higher likelihood of winning business

Collaborate with the Business Development organization and deliver a win/loss analysis to ensure target alignment

Work with the Operations teams to identify opportunities for revenue and margin expansion and retention within our existing base of clients

Support marketing & CRM campaigns with audience definition and list operations for outbound marketing campaigns that deliver against revenue-driving goals

Work with the Marketing team to analyze and report on campaign results and user behavior to identify opportunities to improve targeting and engagement

Collaborate with the Solutions team to align target markets with a solutions-view on feasibility with a goal of helping the team identify opportunities for new or enhanced solutions and services

Partner with the Technology team on predictive analytics, segmentation, and modeling

Contribute to ideation process with strategic insights, supporting the development of CRM tactics and revenue driving opportunities

Qualification

SalesforcePythonSQLHTMLCSSAnalytical thinkingChange agentInterpersonal effectivenessCollaborationGrowth mindset

Required

3+ years of demonstrated success in a segmentation, business, and/or CRM analytics role

Experience working with Salesforce

Knowledge of Python and SQL; HTML and CSS is a plus

Analytically minded strategic thinker who can proactively identify opportunities for growth

Commitment to interpersonal effectiveness

Ability to champion ideas and execute in an expedited time frame and to establish trust and maintain a collaborative spirit working cross-functionally in the organization

Champions diversity and creates an environment of inclusion

Possesses a growth mindset and works with positive intent

Promotes continuous improvement, embraces change and is a change agent