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Florida Chamber of Commerce · 1 day ago

Events Marketing Manager

Tallahassee, FL

Full-time

Hybrid

Senior Level

7+ years exp

The Florida Chamber of Commerce is seeking a seasoned Events Marketing Manager with a proven background in events marketing and execution. This individual will lead promotions and assist with the planning and delivery of a well-established annual calendar of in-person and virtual events, driving event registration and sponsorship revenue.

Association

Responsibilities

Collaborate with internal and external stakeholders to develop and implement event marketing strategies that aim to meet and exceed budgeted registration revenue goals per event through targeted marketing campaigns and promotions. This involves ongoing communication, market research, trends analysis, and identifying/refining target audiences

Work with the Investor Relations team to develop compelling collateral, ROI packets, etc. to help sell and retain event sponsorships

Lead the end-to-end marketing and project management of several large-scale in-person and virtual events annually

Create and execute comprehensive marketing campaigns using tried-and-true channels, including email marketing, digital and print advertising, social media marketing, direct mail, and partner outreach, to drive attendance, sponsorship, and engagement

Write and edit compelling copy for marketing materials, website content, e-blasts, social media, and other communications

As part of the promotions strategy, work with videographer and internal team members to script and produce video assets that showcase event and mission-related highlights

Monitor and analyze marketing metrics, such as website traffic, social media engagement, and email analytics, to measure campaign effectiveness and make data-driven decisions for optimization

Design and produce high-quality marketing materials, including flyers, brochures, digital content, on-site print items, and PowerPoint presentations that effectively communicate the event focus and value proposition. Experience placing and monitoring digital ads a plus

Work closely with internal stakeholders (e.g., Events team, MarComms team, revenue teams, organization leadership, etc.) and vendors to meet all pre-defined deadlines, budgets, and logistics milestones

Maintain and refine existing event marketing lists, assets, timelines, and processes with fidelity to established standards

Assist with onsite logistics of events, including run of show, event branding, social media strategy, etc

Manage event registration platforms and post-event follow-up messaging

Manage relationships with external vendors, such as graphic designers, printers, and marketing agencies, where applicable

Provide thorough documentation and reporting to ensure consistency year over year

Adhere to organization branding and messaging guidelines across all touchpoints

Other duties as assigned

Qualification

Events marketingAdobe Creative SuiteDigital marketingCopywritingSocial media managementProject managementResearch skillsCommunication skillsInterpersonal skillsDetail-oriented

Required

7+ years of events marketing experience, with a portfolio of design and written samples demonstrating expertise

Extensive knowledge of traditional and digital marketing landscapes, with a minimum of 5-7 years performing generalist duties such as copywriting, editing, graphic design, social media management, general website management, etc

Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and other design tools such as Canva

Strong written, editing, and verbal communication skills, with the ability to craft compelling messages and effectively engage with diverse audiences. A keen eye for detail and grammar is a must

Strong research skills and the ability to gather and synthesize information from various sources

Excellent interpersonal skills and the ability to build and maintain relationships with internal and external stakeholders to carry out marketing plan deliverables

An entrepreneurial spirit with demonstrated expertise in developing and implementing successful marketing strategies and campaigns that drive results

Demonstrated strength in traditional marketing channels; familiarity with digital platforms and contemporary A/V standards and practices

Proven ability to follow structured systems and repeat complex multi-part processes accurately across multiple events

Highly detail-oriented, organized, and deadline-driven. Ability to work in a fast-paced environment

Comfortable working in a role with clearly defined expectations, direction, and long-standing operational frameworks

Ability to work independently and in a team environment