Apply on Employer Site

Wolters Kluwer · 10 hours ago

Sr Digital Marketing Specialist

USA - Chicago, IL, West Adams St

Full-time

Hybrid

Mid, Senior Level

$77K/yr - $134K/yr

3+ years exp

Wolters Kluwer is seeking a Sr. Digital Marketing Specialist to join their global Digital Marketing team. The role involves driving high-impact digital programs to support customer expansion and pipeline creation, focusing on email marketing and marketing automation.

BankingFinanceInformation ServicesInformation TechnologyLegalMobilePublishingSoftware

Responsibilities

Own the build, QA, and deployment of email programs, engagement/nurture streams, triggered workflows, and operational campaigns in Adobe Marketo Engage

Create and manage Smart Lists, Smart Campaigns, tokens, snippets, A/B tests, and dynamic content to drive engagement and conversion

Maintain global email governance including naming conventions, folder structure, and compliance with deliverability, GDPR/CCPA, and preference center best practices

Partner with key stakeholders to translate campaign briefs into scalable Marketo programs aligned to audience strategy and lifecycle stage

Assist with ABM campaign setup and execution within 6sense, including audience/segment creation, workflow management, intent-based targeting, keyword updates, and funnel-stage activation

Support LinkedIn and Meta ad execution (Sponsored Content, Conversation Ads, and Document Ads), ensuring accurate audience targeting and integration with Marketo workflows

Collaborate with digital advertising leads to ensure coordinated cross-channel orchestration between ads, web, and email nurture motions

Build and execute end-to-end integrated programs that connect digital ads, landing pages, web personalization, and email programs

Monitor campaign performance, provide recurring insights dashboards, and recommend actionable optimizations based on engagement trends, intent signals, and content performance

Implement structured A/B and multivariate testing plans across channels—subject lines, CTAs, content formats, segmentation splits

Partner with Analytics, Content and Program teams to ensure accurate campaign tracking, attribution, and reporting

Develop and maintain scalable audience segmentation strategies, ensuring clean targeting, persona alignment, and avoidance of cross-program audience fatigue

Ensure all programs follow brand guidelines, accessibility standards, and consistent messaging across geographies

Support budget tracking for digital advertising and ABM programs, ensuring accuracy across campaigns and cost centers

Contribute to ongoing MarTech process improvement - including documentation, QA processes, and campaign setup templates

Qualification

Adobe Marketo Engage6senseLinkedIn Campaign ManagerSalesforce CRMWeb analytics toolsHTML/CSSGlobal marketing operationsData privacy regulationsEmail deliverability best practicesCommunicatorTechnicalAnalyticalOrganizedDeadline-drivenCustomer-Revenue-focusedHighly collaborativeSelf-starter mindset