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The Jel Sert Company · 1 day ago

Digital Content Specialist

United States

Full-time

Onsite

Mid Level

$69K/yr - $69K/yr

3+ years exp

The Jel Sert Company is a food and beverage company that has been creating high-quality products for nearly a century. They are seeking a Digital Content Specialist to develop and manage compelling visual and written content for ecommerce and digital marketing campaigns, ensuring alignment with brand standards and retailer guidelines.

Food and BeverageManufacturingRetail

Growth Opportunities

Responsibilities

Design and develop A+ content modules (Amazon, Walmart, Target, etc.) that visually and verbally communicate product value and brand story

Collaborate with Marketing and Ecommerce teams to create optimized product imagery, comparison charts, videos, infographics, and enhanced brand pages

Adapt content to meet retailer-specific guidelines and syndication requirements, ensuring consistency and compliance

Lead the development, sourcing, and editing of content including:

Product photography

Lifestyle imagery

Short-form video or GIFs

Branded illustrations or icons

Copywriting and visual storytelling for web/social

Partner with external agencies, photographers, stylists, and freelancers as needed to produce new content that meets brand standards

Manage agency relationships and provide creative direction to ensure consistency with brand voice and ecommerce performance objectives

Review and support the development of creative briefs for agency partners, ensuring clarity of objectives, brand alignment, and feasibility before submission

Partner with the Social Media Manager to create scroll-stopping visual assets for organic and paid social campaigns

Design creative for websites and digital advertising with a consistent brand look, feel, and tone

Maintain an organized content library and digital asset management in partnership with the Marketing Technologist and Salsify lead

Contribute to monthly content demands and cross-functional marketing timelines

Stay informed on industry trends, creative best practices, and consumer engagement strategies

Qualification

Content creationDigital marketingVisual storytellingAdobe Creative SuiteEcommerce platformsProject managementCollaborationProblem-solvingWritten communicationOrganizational skills

Required

Professional experience in content creation, digital marketing, and/or social media

Proven ability to capture, edit, and publish high-quality content using mobile devices and DSLR cameras

Strong visual storytelling skills, including scripting, field production, and interview-style content

Ability to work independently and collaboratively, managing real-time content production under deadline

Willingness to work flexible hours which on occasion could include nights and weekends

Clear creative point of view with flexibility to pivot and incorporate feedback

Strong affinity for Jel Sert's brands and an eagerness to experiment and grow new skills

Bachelor's degree in graphic design, digital media, marketing or related field required

Minimum of 3-5 years of content design, graphic design and/or digital creative experience required

Strong portfolio demonstrating expertise in visual storytelling, digital design, and content creation

Concept-driven designer with expertise in platforms including Meta, Instagram, X, TikTok, LinkedIn, etc

Proficient in Mac OS, Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro, Audition, Premiere Rush, or Final Cut), HTML and WordPress

Link to an online portfolio with work relevant to CPG or food & beverage brands is required

Understanding of A+ content creation or digital merchandising best practices

Experience with tools such as Shopify, Workfront, or other marketing operations platforms

Excellent written, verbal, and organizational skills

Proactive mindset with strong problem-solving and project management abilities

Team player with strong interpersonal skills and a collaborative spirit

Ability to optimize website content, including responsive/mobile-friendly image formatting