Super Star Car Wash · 10 hours ago
Director, Digital & Lifecycle Marketing
United States
Full-time
Remote
Director/Executive
$160K/yr - $170K/yr
8+ years expSuper Star Car Wash is seeking a strategic, data-driven marketing leader to own and operate their Targeted Marketing Engine. The role focuses on driving measurable growth across acquisition, conversion, retention, and loyalty through digital marketing and lifecycle strategy, leveraging analytics and customer data.
AutomotiveCommercialService Industry
Responsibilities
Own and actively operate our Targeting Engine, powered by our CDP, spanning paid digital, CRM, lifecycle, and other targeted marketing channels
Translate data and predictive outputs into audience strategies, offer frameworks, journey design, and channel prioritization
Ensure insights are consistently applied across the full funnel: acquisition, trial, frequency, conversion, retention, and loyalty
Using our platforms and in partnership with platform partners, drive personalization and relevance at scale through segmentation, predictive modeling, and AI-driven decisioning
Serve as the primary marketing strategist for data- and insight-led growth, proactively identifying customer needs, opportunities, and gaps based on performance and behavioral data
Translate insights into clear, actionable marketing strategies and plans, including campaign objectives, audience segments, messaging direction, offer strategy, channel mix, and measurement approach
Provide clear recommendations on what to launch, how to launch it, and how to test and optimize it, partnering with Brand, Lifecycle, Paid Media, and Field teams to bring plans to life
Guide the launch, testing, nurturing, and ongoing optimization of campaigns and audience segments, ensuring programs evolve based on learning and performance
Own our audience insights across all customer types, segments, and lifecycle stages
Build and manage customer segments, cohorts, and journey maps from acquisition through loyalty
Lead cohort and behavioral analysis to understand acquisition, conversion, frequency, churn, and reactivation over time
Own the measurement and reporting of Lifetime Revenue (LTR) and Lifetime Value (LTV) by segment, channel, journey, region, product/service, etc
Identify key value drivers and behavioral inflection points that shape customer growth
Translate audience response to messaging, offers, pricing, and experiences into clear strategy and investment guidance
Lead A/B and multivariate test design, execution, measurement, and analysis across channels and lifecycle stages
Establish frameworks to measure incrementality, lift, and true causal impact of marketing efforts
Partner with Paid Media and Lifecycle agency teams to test and measure channels, audiences, offers, and creative
Translate test results into clear next actions that drive measurable growth and efficiency
Own ROAS and performance accountability across paid and targeted and attributable channels, in partnership with agency teams
Owns paid media budget purse-strings with the VP, Marketing
Set measurement frameworks, success metrics, and optimization priorities for paid media
Translate insights into clear direction on targeting, bidding, creative, and channel strategy
Ensure media investment aligns with audience insights, LTR/LTV goals, and incremental growth
Serve as our subject matter expert in our CDP platform, including identity resolution, segmentation, predictive modeling, and AI capabilities
Act as platform owner and strategic lead across CDP and CRM tools, maintaining hands-on fluency to guide strategy, provide QA, and selectively execute when needed, while agency partners manage the majority of campaign build and deployment
Define standards, workflows, and scalable models that enable targeted marketing at scale
Build tools and frameworks that support effective audience targeting and journey orchestration
Partner with Marketing, Ops, IT, and external vendors to ensure data quality, governance, and platform performance
Deliver proactive insights and growth recommendations that shape marketing strategy and investment decisions
Partner closely with the Sr. Director of Brand to inform creative direction, asset development, and messaging based on audience and performance insights
Support Marketing Managers by providing audience strategy, paid digital guidance, and lifecycle/CRM recommendations to strengthen program performance
Collaborate with Paid Media and Lifecycle/CRM teams and agencies to ensure targeting, journeys, and media plans align to growth objectives
Work closely with FP&A, leveraging analytical support to refine LTR/LTV models, CAC, ROAS, incrementality, and forecasting inputs
Act as the organization’s performance feedback loop—clearly articulating what is happening, why it’s happening, and what actions should be taken next
Own marketing performance reporting and KPI governance, translating data into executive ready insights across LTR/LTV, ROAS, CAC, incrementality, and growth
Evaluate and optimize performance across paid, owned, and in-store channels, holding teams and partners accountable to measurable outcomes
Qualification
Required
8-12+ years of experience in digital marketing, marcom intelligence, growth analytics or performance marketing
Background in B2C consumer brands strongly preferred
Hands-on experience with CDPs, CRM/lifecycle platforms, and paid digital channels; familiarity with platforms such as Segment, Simon Data, Attentive, Klayvio, Blaze, GA4, GMB, and Meta strongly preferred
Demonstrated ownership of measurable growth outcomes, including ROAS, CAC, LTV, and incremental revenue
Strong analytical background with a proven ability to turn data into clear marketing actions and strategies
Experience across the full marketing funnel: acquisition, lifecycle, retention, and loyalty (subscription or membership models a plus)
Proven experience leading agencies and platform partners and holding them accountable for performance and ROI
Experience designing and running A/B tests at scale
Proficiency in Power BI or similar BI tools; able to communicate insights clearly to business and executive audiences
Confident, credible communicator with the ability to influence senior leaders and cross functional partners
A collaborative, customer-first builder mindset with comfort operating in fast-moving environments
Company
Super Star Car Wash
Super Star Car Wash specializes in unlimited, express, full service, and fleet washes, auto detailing, oil and lube services.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Becky Pessin
Chief Financial Officer
John Lueken
Chief Development Officer (CDO)
Recent News
Colorado Springs Business Journal
2025-03-12
Company data provided by crunchbase