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Crystal Bridges Museum of American Art · 20 hours ago

Campaign Manager

Bentonville, AR

Full-time

Onsite

Mid, Senior Level

5+ years exp

Crystal Bridges Museum of American Art is a public non-profit organization dedicated to celebrating the American spirit through art and nature. The Campaign Manager will lead the development of marketing strategies and oversee advertising programs, ensuring alignment with institutional goals while collaborating with various internal and external stakeholders.

AssociationLifestyleMuseums and Historical Sites

Responsibilities

Leads the development of campaign strategies for exhibitions, music and performing arts, public programs, ticketed events, and brand initiatives. Contributes to annual, multi-year, and ad hoc Marketing and Communications plans that support institutional goals and priorities

Oversees the museum’s paid advertising program, including the development and implementation of media strategies across digital, print, out-of-home, radio, and emerging channels. Manages vendor relationships and media buys, ensuring campaigns are optimized, on budget, and aligned with institutional objectives

Directly manages the Marketing Coordinator, providing guidance and oversight to ensure effective communication and coordination among internal teams and external project stakeholders

Serves on the department’s leadership team as an advisor and brand strategy checkpoint for departmental teams including PR and Media Relations, Creative, Digital, and Operations teams, ensuring alignment of priorities and activities

Leads the development of strategic marketing plans, including audience personas, barriers to entry, positioning, strategies, and tactical approaches. Collaborates closely with the Senior Director and project managers to translate these plans into detailed project documentation, timelines, and deliverables

Maintains a strong understanding of the Crystal Bridges and Momentary brands and connects their strengths and differentiators to strategic efforts such as go-to-market plans and campaign briefs, grounding all work in research and insight

Helps develop, evaluate, and improve cross-functional processes, workflows, and collaboration practices across departments

Collaborates with key vendors and external stakeholders such as agencies, community partners, and artist representatives, and serves as the primary liaison for select relationships

Supports department budget planning and management, including forecasting, reporting, and monthly reconciliations

Leads reporting and analysis for designated marketing activities and offers recommendations to improve performance

Champions the institution’s adoption of a customer experience–focused approach to brand management, marketing strategy, and portfolio planning

Serves as backup to the Senior Marketing Strategy Director as needed

Qualification

Strategic marketing plansCampaign managementAudience developmentAnalytical skillsVendor managementArts marketingPassion for museum missionCommunicationOrganizational skillsCollaboration skills

Required

Bachelor's degree in communications, marketing, business management, arts, or a related field

Proven ability to develop and execute strategic marketing plans aligned with organizational goals

Strong analytical skills with experience using data and insights to inform marketing and audience development strategies

Experience creating and applying audience personas and identifying barriers to engagement

Excellent verbal and written communication skills

Commitment to the highest ethical standards, confidentiality, and professional integrity

Strong organizational and collaboration skills with the ability to manage multiple stakeholders

Minimum of five years of experience in communications, public relations, or marketing, with demonstrated expertise in strategic marketing, campaign management, or audience development