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Everlaw · 9 hours ago

Associate Product Marketing Manager

Oakland, CA

Full-time

Hybrid

Entry Level

$115K/yr - $145K/yr

1+ years exp

Everlaw is a company that promotes justice by illuminating truth, and they are seeking an Associate Product Marketing Manager to join their team. The role involves translating product innovation into market success through effective messaging, positioning, and go-to-market execution, while also supporting competitive research and customer insights analysis.

Cloud ComputingDocument ManagementLegalLegal Tech

Comp. & Benefits

No H1B

Responsibilities

Own the process and execution for our monthly Tier 2 and 3 product innovation features and support Tier 1 launches. This will include developing customer-facing messaging, creating sales enablement materials, and coordinating with Product, Marketing, Sales and Customer Success to ensure a successful release

Support our understanding of the competitive landscape, with a sharp focus on key players in the market. You will be responsible for gathering intel, updating and maintaining battlecards, and creating competitive assets (e.g., talk tracks, one-pagers) to improve our sales team's win rates

Leverage AI to track customer reaction to our messaging and identify core competitor vulnerabilities, giving our team the data needed to articulate customer pain points and product value effectively. You will also support pulling and analyzing win/loss data to uncover consistent buying triggers and sales objections

Be the operational backbone of the PMM team. You will be responsible for documenting and refining key processes, organizing our internal asset libraries, and building the scalable systems that help the entire team operate more efficiently

Qualification

Product MarketingCompetitive IntelligenceCustomer InsightsB2B SaaS ExperienceSales EnablementHighly OrganizedCurious & AnalyticalNatural CollaboratorMarket ResearchLegal Tech KnowledgeSales Enablement ToolsCommunicationSelf-Starter

Required

1-3 years of experience in a relevant role, such as product marketing, content marketing, sales enablement, or product management, preferably in B2B SaaS

Excellent written and verbal communication skills

Ability to distill complex technical concepts into clear, compelling, and human-friendly language

Meticulously organized, detail-oriented, and skilled at managing multiple projects at once

Eager to dig into competitive intel and customer feedback to find the 'so what.'

Ability to find the story and the action implied by data

Team player who enjoys working with cross-functional partners, especially Sales, Customer Success and Product

High degree of ownership, a bias for action, and the ability to thrive in a fast-paced environment

Authorized to work in the United States