AvePoint · 2 weeks ago
Channel Marketing Manager
Arlington, VA, United States
Full-time
Hybrid
Mid, Senior Level
$110K/yr - $135K/yr
4+ years expAvePoint provides a cloud-native software platform that organizations rely on to optimize IT operations and manage critical data. The Channel Marketing Manager will play a central role in strengthening and expanding the channel partner ecosystem, focusing on planning and executing multi-touch marketing campaigns targeted at partner recruitment, cross-sell, and upsell motions.
Cloud ComputingData ManagementDocument ManagementInformation TechnologySaaSSoftware
Responsibilities
Develop marketing campaigns for partner recruitment, cross-sell, and upsell across the NA and ANZ region
Align campaign strategies with global channel priorities and ensure consistency with EMEA
Translate top level messaging layer and product go-to-market (GTM) strategies into partner-ready campaigns
Define which campaigns and assets are relevant for different partner types (e.g., VARs, SIs, MSPs, etc.) or specific partner tiers to ensure a high-value targeted approach
Define the necessary campaign assets (e.g., co-branded landing pages, email templates, social media kits, solution briefs, demo videos, etc.) partners need to execute successful campaigns
Oversee end-to-end campaign creation including messaging, asset planning, content development, and channel mix selection (email, web, social, partner portals, events, etc.)
Work closely with Channel Product Marketing to shape key campaign assets such as datasheets, guides, landing pages, outreach, and curated content for partner audiences
Build and package comprehensive campaign-in-a-box kits that include all necessary collateral, communication guides, and clear execution instructions for partners
Collaborate with Digital Marketing to ensure campaigns are optimized across digital ecosystems, ABX tools, and partner-facing platforms including assets in the PRM system
Partner with the Learning & Development team to integrate relevant enablement modules and training tracks into campaign initiatives for our internal teams as well as the targeted audience
Collaborate with Sales Operations to ensure leads generated via partner campaigns are properly attributed, scored, and seamlessly passed into the CRM for follow-up by the partner or internal sales team
Maintain strong relationships with Channel Sales leaders and Partner Managers to align on business goals and provide campaign updates, insights, and performance feedback
Facilitate seamless handoffs to sales and partner-facing teams to maximize regional follow-up and conversion effectiveness
Work closely with EMEA counterparts in order to maintain global alignment and streamlined processes
Track campaign performance using established KPIs (pipeline contribution, partner engagement, asset utilization, conversion metrics, etc.)
Analyze results and continuously optimize campaigns for improved ROI and partner impact
Provide regular reporting to regional leadership teams and global stakeholders
Maintain campaign calendars, dashboards, and documentation to ensure transparency and coordination across teams
Qualification
Required
4–7 years of experience in channel marketing, partner marketing, or integrated marketing roles within the IT or SaaS sector
Strong understanding of the indirect channel ecosystem (VARs, MSPs, distributors, GSIs, and technology alliances)
Proven experience planning and executing multi-touch B2B marketing campaigns
Basic product marketing proficiency, including messaging development and content or asset creation
Solid project management and coordination skills, with experience managing multiple stakeholders across regions
Strong analytical skills with the ability to track performance metrics and optimize campaigns accordingly
Excellent written and verbal communication skills in English
Benefits
Comprehensive benefits (medical, dental, vision, 401(k) with match, unlimited PTO)
Bonuses
Commissions
Equity (RSUs)
Company
AvePoint
AvePoint is a global leader in data management and data governance, trusted by over 21,000 customers to modernize the digital workplace.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$744.41MKey Investors
65 Equity PartnersSixth StreetGoldman Sachs
2025-09-16Post Ipo Secondary· $202.86M
2023-09-18Post Ipo Secondary· $110M
2022-09-21Post Ipo Equity· $1.55M
Leadership Team
James Zhu
CEO of R&D Center
Tianyi Jiang
Chief Executive Officer
Recent News
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