Apply on Employer Site

Wattpad · 10 hours ago

[WEBTOON] Executive Creative Director, WEBTOON Consumer Goods

Los Angeles, California

Full-time

Hybrid

Director/Executive

8+ years exp

WEBTOON Entertainment is a leading global entertainment company known for its innovative storytelling platforms. The Executive Creative Director will set the creative direction for WEBTOON Consumer Goods, managing a multidisciplinary team to ensure cohesive and impactful product campaigns that resonate with target audiences.

ContentDigital EntertainmentMobile AppsPublishing

Responsibilities

Partner with the Head of Consumer Goods to develop and implement a compelling creative vision and strategy for the relaunch of the WEBTOON Webshop

Initiate strategy meetings with key partners and internal stakeholders to understand business objectives and partner needs

Manage relationship with webshop licensee to ensure creative deliverables and materials are provided in a timely manner and they meet all expected delivery dates in turn

Work with our IP Strategy team and Korean colleagues to identify key product mix to import

Gain insights into the WEBTOON fandom with the goal to make the SHOP a destination

Develop an IP-focused full-year release plan and supporting workback schedules

Collaborate with Traffic Coordinator and Production to develop project schedule templates that allow for scalability

Oversee two high-performing teams, providing high-level guidance and creative vision

Advise on brand guideline adjustments/best practices to create a recognizable look and feel across all products

Stay up on consumer product trends to ensure packaging and book covers fits into ever-evolving market

Provide mentorship to in house designer and coach on how to provide feedback and creative direction to our stable of freelancers

Lead creative brainstorming sessions to drive GTM strategies for top tier releases

Act as a liaison between marketing & publicity and our internal design team (based in Korea) as needed to clarify creative direction

Ensure brand consistency across all marketing touchpoints, from social media to product packaging and advertisements

Review and approve all creative assets, providing constructive feedback and ensuring adherence to brand guidelines

Manage Assistant Manager, Ad Promo providing pathway for growth and development

Qualification

Creative directionConsumer product designTeam managementE-commerce experienceDesign tools proficiencyEffective communicationProblem-solvingMentorship

Required

8+ years working in a creatively driven role with at least 3 years managing teams and overseeing budgets

Strong leadership skills with the ability to set and prioritize goals, yet willing to be hands-on to get the job done (a 'coach-player')

An accountable and proactive troubleshooter driven by fixing problems

Experience in consumer-facing platform design, ideally with an e-commerce or sales focus with a strong cross-category portfolio (styleguides, product development and marketing assets)

Proficiency with key design tools (Photoshop, Illustrator, etc) and familiarity with project management tools (such as Asana, Monday)

A network of freelancer designers, photographers, specialists to tap into

Effective written, verbal, and oral communication skills