Ranger Technical Resources · 1 week ago
Digital Strategy Project Manager
Broward County, FL
Full-time
Hybrid
Mid LevelRanger Technical Resources is partnering with a leading technology company seeking a Digital Strategy Project Manager to enhance digital capabilities. The role involves leading digital campaigns, overseeing media agencies, and translating data into actionable strategies for product launches and brand visibility.
ConsultingRecruitingStaffing Agency
Hiring Manager
Andrea Vásconez Santacruz
Responsibilities
Build digital campaign frameworks for major product launches
Shape always on digital strategies for ongoing brand visibility
Define KPI targets tied to awareness, reach, engagement, and efficiency
Translate dashboards into real, strategic insights
Guide media agencies on channel mix, budgets, target definitions, and rationale
Validate and challenge media plans using data-driven logic
Manage timelines, milestones, and expectations for campaigns
Ensure digital strategies reflect key business goals
Review and optimize customer journeys and funnel design
Track quarterly performance for mobile and corporate campaigns
Present insights and strategic updates to leadership
Ensure agency output meets quality and performance expectations
Support digital maturity development across teams
Bring analytical thinking into every strategic recommendation
Qualification
Required
Bachelor's degree in Marketing, Business Administration, Advertising, Communications, or equivalent professional experience
Demonstrated experience developing multi-channel media strategies, including budget allocation, channel mix rationale, funnel design, and KPI alignment
Hands-on exposure to dashboards, metrics interpretation, and KPI governance
Extensive strategic understanding of how major digital platforms work: Google/YouTube Ads, Meta, TikTok, X, LinkedIn, and others
Familiarity with launch cycles for consumer technology or similar industries
Digital Marketing strategy development
Multi-channel media strategy
KPI framework design
Funnel architecture
Campaign performance analysis
Insight generation
Data-driven decision making
Cross-functional alignment
Agency oversight
Strategic briefing creation
Media mix modeling understanding
Budget allocation strategy
Audience strategy
Customer journey mapping
Stakeholder communication
Brand and performance integration
Strategic planning for product launches
Always-on strategy optimization
Digital maturity development
Build digital campaign frameworks for major product launches
Shape always on digital strategies for ongoing brand visibility
Define KPI targets tied to awareness, reach, engagement, and efficiency
Translate dashboards into real, strategic insights
Guide media agencies on channel mix, budgets, target definitions, and rationale
Validate and challenge media plans using data-driven logic
Manage timelines, milestones, and expectations for campaigns
Ensure digital strategies reflect key business goals
Review and optimize customer journeys and funnel design
Track quarterly performance for mobile and corporate campaigns
Present insights and strategic updates to leadership
Ensure agency output meets quality and performance expectations
Support digital maturity development across teams
Bring analytical thinking into every strategic recommendation
Company
Ranger Technical Resources
Ranger Technical Resources is information technology consulting firm.
Founded in 1996
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase