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American Leather · 1 day ago

Content Library Manager

Dallas, TX

Full-time

Onsite

Mid Level

3+ years exp

American Leather is a unique furniture manufacturer based in Dallas, Texas, specializing in custom luxury furniture. The Content Library Manager will oversee the company's digital marketing ecosystem, managing the DAM platform and ensuring content organization, governance, and strategic asset recommendations for various platforms.

FurnitureManufacturing

Responsibilities

Own the day-to-day administration and continuous improvement of the DAM (Brandfolder), including structure, permissions, asset standards, and user experience

Conduct regular library audits to assess asset quality, duplication, outdated content, naming conventions, metadata integrity, and usage trends; execute clean-up and optimization plans

Establish and enforce content governance standards, including folder architecture, taxonomy, tagging/metadata rules, naming conventions, and version control

Manage asset intake workflows: coordinate submissions, ensure required metadata is captured, validate file types/sizes, and confirm creative/brand approvals before publishing

Oversee content lifecycle management, including archiving, expiration tracking, and sunsetting outdated or non-compliant assets

Maintain best practices for file management and storage across platforms (including SharePoint), ensuring alignment between working files and “source of truth” approved assets in the DAM

Partner with creative, brand, and channel stakeholders to proactively recommend content packages for priority channels (social, web, email, print), including seasonal themes, launches, promotions, and evergreen needs

Build and maintain channel-ready asset kits (e.g., social toolkits, email modules, web collections, print-ready folders) to streamline campaign execution

Create and maintain clear documentation (playbooks, SOPs, quick-start guides) for how to request, store, find, and use assets correctly

Train and support internal users, setting up onboarding for new team members and ensuring consistent adoption across functions

Monitor and report on library health and performance (asset usage, search success, adoption, time-to-find, download trends) and translate insights into improvements

Coordinate with IT and/or platform vendors as needed for platform enhancements, integrations, user management, and troubleshooting

Ensure content usage aligns with brand standards, licensing/usage rights, and privacy/compliance requirements (as applicable)

Deeply understand the company’s product, brand, and customer needs to ensure the library supports high-quality storytelling and channel performance

Other duties as required

Qualification

Digital Asset ManagementContent Library ManagementSharePointBrandfolderFile ManagementCross-functional CommunicationMicrosoft OfficeGoogle WorkspaceAdobeFigma

Required

3+ years of experience in content operations, digital asset management, content library management, or marketing production

Experience with file management and collaboration platforms (SharePoint required); strong understanding of folder architecture and access controls

Strong operational mindset: ability to design scalable systems, workflows, and rules that teams will actually follow

Excellent attention to detail with a high standard for organization, accuracy, and consistency

Strong cross-functional communication skills; able to influence compliance with governance standards without slowing teams down

Ability to prioritize and manage multiple requests in a fast-paced environment while maintaining a clear “source of truth.”

Understanding of channel requirements and asset specifications across social, web/CMS, email, and print production

Comfort with analytics and reporting; ability to use data to improve adoption, organization, and content performance

Proficiency with Microsoft Office/Google Workspace

Experience working within a brand-led organization where quality, aesthetics, and consistency matter

At least 3 years of hands-on experience in DAM/content library management, marketing operations, or a related content systems role

Proven experience establishing and maintaining content organization standards, metadata/tagging systems, and file governance

Working knowledge of SharePoint and permission-based access management

Ability to work collaboratively with cross-functional teams and drive adoption of systems and process improvements

Preferred

Bachelor's degree in Marketing, Communications, Information Science, Library Science, Digital Media, or a related field preferred. Equivalent work experience will be considered

Hands-on experience managing a DAM (Brandfolder preferred) including taxonomy, metadata standards, permissions, governance, and reporting

Familiarity with creative tools/workflows (Adobe, Figma, etc.) is a plus