Intelliswift - An LTTS Company ยท 1 week ago
Marketing Automation Specialist (SFMC SME)
United States
Contract
Remote
Senior Level
$70/hr - $74/hr
5+ years expIntelliswift, an LTTS Company, is seeking a Marketing Automation Specialist with a focus on Salesforce Marketing Cloud. The role involves driving campaign delivery through building personalized experiences and managing technical execution in SFMC, including journey building and automation.
Big DataBusiness IntelligenceCloud ManagementEnterprise SoftwareInformation Technology
Hiring Manager
Deepak Jasti
Responsibilities
Build and optimize multi-step automation journeys in SFMC using Journey Builder, Automation Studio, Email Studio, and Content Builder
Own dynamic content personalization using Movable Ink and SFMC scripting (AMPscript, SSJS)
Leverage knack for audience creation, logic setup, and governance across multiple channels
Manage and deploy Splash pages for webinars, events, and landing page experiences
Implement web forms and tagging using basic front-end skills (HTML/CSS/JavaScript) and coordinate QA/testing across devices and platforms
Work with Salesforce Data Cloud to integrate real-time audience insights and segmentation into campaign execution
Use SQL for audience segmentation, data extensions, and performance analysis within SFMC and external data environments
Partner with teams using tools like Highspot for content upload & measurement attribution and reporting, ensuring performance insights are integrated into future campaigns
Coordinate with cross-functional partners (MarTech, Analytics, Creative) to manage timelines, requirements, and technical delivery
Ensure compliance with data governance, tagging standards, and campaign QA best practices
Qualification
Required
5-7 years of hands-on experience in SFMC, with deep knowledge of Journey Builder, AMPscript, SQL, and cross-channel campaign execution
Strong working knowledge of Salesforce CRM and Salesforce Data Cloud for campaign targeting and personalization
Proficiency with Knack, including logic structuring and audience governance
Experience with Splash, Zoom, and dynamic content tools like Movable Ink and high spot
Basic front-end development skills (HTML/CSS/JavaScript) for building and troubleshooting content and forms
Familiarity with measurement and attribution platforms like Tableau
Excellent organizational and technical project management skills with the ability to work in a fast-paced, detail-heavy environment
Self-starter mindset with a strong bias for execution and continuous optimization
Preferred
Experience with business messaging platforms and integration of automation into broader marketing workflows
Familiarity with campaign analytics, tagging strategy, and funnel conversion metrics
Comfortable operating within a high-performing, fast-moving growth marketing team
Company
Intelliswift - An LTTS Company
''Intelliswift, an LTTS Company, delivers world-class Digital Product Engineering, Data Management, Analytics & AI, and Digital Ent Solutions
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2024-11-11Acquired
Leadership Team
Pat Patel
Founder & Executive Chairman
Recent News
Business Standard India
2024-11-12
2024-04-08
Company data provided by crunchbase