LocaliQ · 2 days ago
Search Engine Optimization Analyst - Client Success
United States
Full-time
Remote
Mid Level
$50K/yr - $75K/yr
3+ years expUSA TODAY Co., Inc. is a diversified media company dedicated to empowering and enriching communities. The Optimization Strategist will work closely with Account Managers to provide strategic insights for PPC and SEO campaigns, managing day-to-day operations and optimizing campaign performance.
AdvertisingBusiness DevelopmentSEMSEOSocial Media Marketing
No H1B
Responsibilities
Serving as a clients’ Optimization Strategist
Completing digital ad campaign reviews (providing detailed recommendations on optimization enhancements to improve our clients’ performance metrics)
Optimizing PPC campaigns in order to increase campaign success
Updating and/or creating pacing reports for campaigns
Creating campaigns within our platform
Providing weekly/monthly/ad hoc reporting
Providing miscellaneous research as needed
Creating ads and A/B tests for PPC
Reviewing keywords and providing feedback on potential keyword strategies
Providing reviews of SEO tasks
Completing SEO reporting
Join client meetings as needed and be comfortable presenting findings and analysis as needed
Build rapport with internal team members through routine and scheduled meetings
Develop & advise on marketing strategies as well as assessing feasibility based on the client expectations, and identifying marketing and advertising opportunities for our clients
Execute budgets and strategies to meet specific client goals/needs
Monitor, evaluate, and leverage standard processes to manage and improve SEM/SEO campaign performance across LOCALiQ’s publisher networks to determine improvement opportunities
Troubleshoot performance issues using digital advertising best practices while creating new, innovative solutions to meet the changing needs of our clients
Drive campaign ROI and leverage client relationships to assist the sales team in growing accounts
Incorporate constantly evolving technologies and processes into the client solution delivery process
Qualification
Required
3 - 5 years of experience in the digital space, in an agency environment, or in-house equivalent
2+ years of campaign management experience
Exceptional written and verbal communication skills with the ability to effectively communicate digital marketing concepts
Bachelor's Degree in Marketing, Communications, Public relations or related fields
Advanced knowledge and understanding of SEM, SEO, social, email marketing, display, and an understanding of new media consumer behaviors and trends
Ability to load balance, prioritize and manage heavy workloads with flexibility to rapidly shift priorities based on organizational needs
Creative thinker with strong time management, and organizational skills with exceptional attention to detail
Company
LocaliQ
LocaliQ is a marketing platform that helps businesses find and convert with a suite of marketing automation and insight tools.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Stephanie McLoughlin
Vice President, National Partnerships
Erin Rose
Sr. Director of Partner Development and Strategic Sales
Recent News
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