Mod Op · 2 weeks ago
SVP, Head of Brand Strategy
Philadelphia, PA
Full-time
Hybrid
Director/Executive
12+ years expMod Op is an insights-driven marketing agency that merges AI, data science, and human creativity to deliver efficient, effective, and sustainable growth for clients across B2C and B2B. They are seeking an SVP Head of Brand Strategy to lead a high-performing team in building brand platforms and driving business impact for enterprise clients.
AdvertisingDigital MarketingMarketingPublic Relations
Hiring Manager
Samantha Watson
Responsibilities
Define and inspire Mod Op’s brand strategy approach (philosophy, tools, templates, guides) to raise the strategic bar agency-wide and create a consistent way of tackling briefs
Mentor and grow a diverse strategy team with hands-on coaching, clear standards, and pathways for craft mastery and career development, with a strong focus on growing internal talent into future leaders
Serve as a proactive client advocate and trusted advisor to senior stakeholders; foster senior client relationships, facilitate C-suite work sessions, and guide complex organizations through brand transformations
Own the strategic direction for brand strategy and steward inter-agency teams with Creative, Account and departmental leaders to align around one clear, actionable strategy
Develop and deliver thought leadership that advances the discipline and pioneers how strategy integrates emerging technologies across research, analytics, and storytelling
Lead the brand strategy discipline across priority accounts: define brand purpose, positioning, value propositions, architecture/portfolio strategy, and audience frameworks
Connect cultural trends, customer behavior, and brand equity to identify the “Irresistible Truth” at the heart of each brand, translating insight into persuasive narratives and channel-agnostic briefs
Build integrated communications strategies that define the role of each channel and tactic from brand to demand; orchestrate programs across PR/earned, social, content, performance media, experiential, and partnerships
Build and evolve message frameworks, naming/nomenclature systems, and visual/verbal brand guidelines with Design and Creative leadership
Oversee creation of clear, compelling case studies (including award-show caliber) that tie brave creativity to tangible business impact
Operationalize brand measurement: establish KPIs (awareness, consideration, preference, equity), design testing/learning agendas, and partner with Analytics on MMM, incrementality, and brand-lift studies
Champion Mod Op’s AI-enabled tools (e.g., Brand Agent) and third-party platforms for audience insight, competitive intelligence, creative testing, and forecasting; codify best practices and governance
Serve as executive sponsor and lead strategist on new-business pursuits; craft compelling POVs, cases, and workshops that convert prospects to partners
Manage resourcing and budgets in collaboration with Operations and Account leadership
Help expand the role of brand strategy across new and existing client engagements
Qualification
Required
12+ years of brand strategy experience in top-tier agencies and/or consultancies, leading multi-market brand platforms and integrated campaigns
Proven success shaping brands in at least two of: CPG, technology/SaaS, energy/industrial, hospitality/travel, entertainment, or consumer electronics; depth across B2C, D2C, and B2B
Mastery in research and insight generation: qual (ethnography, IDIs, co-creation), quant (segmentations, TURF, conjoint/max-diff), and social/behavioral data; ability to design research and learning plans that uncover actionable insights
Fluency connecting brand to go-to-market: comms architecture, full-funnel planning, content ecosystems, and retail/ecommerce implications
Strong literacy in marketing analytics, brand tracking, experimentation, creative testing, and AI-/data-enabled workflows
Executive presence with expert-level storytelling, facilitation, and persuasion; ability to build a rock-solid case for big ideas and command a room
Demonstrated people leadership: hiring, coaching, performance management, building inclusive, high-trust teams, and growing future leaders
Highly collaborative, bridging creative, analytics, media, technology, and research/insights to focus teams on clear, outcome-driven strategies and growth-driving ideas
Company
Mod Op
Mod Op is a digital brand transformation agency.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$10.41MKey Investors
Alterna Equity Partners
2022-02-15Series Unknown· $10.41M
Leadership Team
Eric Bertrand
Chief Executive Officer
Stuart Goldstein
Chief Operating Officer
Recent News
Crenshaw Communications, a Mod Op agency - PR
2025-11-12
Crenshaw Communications, a Mod Op agency - PR
2025-10-14
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