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Evergreen Waffles · 1 day ago

Shopper Marketing Manager

United States

Full-time

Remote

Senior Level

$100K/yr - $120K/yr

5+ years exp

Evergreen Waffles is a fast-growing brand known for its craveworthy and nutritious waffles. The Shopper Marketing Manager will lead the company's shopper marketing strategy and execution, focusing on in-store activation and digital-to-store programs to enhance retailer initiatives.

E-CommerceFood and BeverageFood ProcessingRetail

Responsibilities

Develop and execute integrated shopper marketing strategies that drive trial, velocity, and repeat across retail partners and channels

Own in-store shopper execution, including displays, signage, demos, seasonal programs, and other retail activations

Lead retail media network strategy and execution in partnership with Evergreen’s paid media agency

Execute paid social campaigns (Meta platforms) in support of retailer initiatives, launches, promotions, and key retail moments

Own offer-based and digital-to-store shopper activations that extend impact beyond the shelf

Partner closely with Sales on retailer decks, line reviews, launches, resets, and promotional planning

Participate in trade shows, customer meetings, and retail events to support selling and brand presence

Analyze shopper, retail, and campaign performance and deliver clear recaps, insights, and recommendations

Collaborate cross-functionally with Brand, Creative, Sales, and Operations to ensure cohesive execution

Qualification

Shopper marketing strategyRetail media networksPaid social campaignsAnalytical skillsCross-functional collaborationRetail marketing experienceShopper marketing trends