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Freeman+Leonard · 2 days ago

Search Engine Optimization Manager

DFW Metroplex

Full-time

Hybrid

Senior Level

6+ years exp

Freeman+Leonard is seeking an SEO Manager for a retail consumer goods client. The role involves leading the organic search strategy across a multi-brand portfolio and building an in-house SEO center of excellence while transitioning from an agency-led model.

AdvertisingProfessional ServicesRecruitingStaffing Agency

Culture & Values

Hiring Manager

Rachel Runnels

Responsibilities

Own SEO strategy, roadmap, and prioritization across a multi-brand portfolio

Hire, lead, and manage 1–2 SEO specialists

Stay current on search engine algorithm updates, platform changes, and SEO best practices

Lead AI Search and Answer Engine Optimization (AEO) initiatives to ensure strong visibility across emerging AI-driven search and discovery platforms

Continuously analyze and optimize rankings, keywords, internal and external linking, content performance, technical SEO, and competitive landscape

Partner cross-functionally with content, copywriting, engineering, site architecture, tagging, social, and link-building teams to ensure all efforts align with SEO best practices

Support product and category teams with SEO recommendations and ongoing optimization strategies

Own reporting and performance tracking for organic search initiatives and outcomes

Ensure high-quality, optimized on-site content, including metadata, category pages, articles, and blogs

Conduct regular site audits and lead improvements to technical SEO, crawlability, indexing, and site structure

Identify and remove technical and structural barriers that limit search engine visibility

Build, evaluate, and scale internal and external link-building strategies

Monitor competitor strategies to identify new tactics and opportunities

Qualification

SEO strategySEMrushAhrefsTechnical SEOKeyword researchPerformance reportingHTMLCSSJavaScriptPeople managementAnalytical skillsMicrosoft OfficeCommunication skills