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Jennifer Behr · 13 hours ago

Marketing & Communications Director

Brooklyn, NY

Full-time

Hybrid

Lead/Staff, Director/Executive

$120K/yr - $150K/yr

5+ years exp

Jennifer Behr is seeking an experienced marketing and communications leader to own the strategy and execution of comprehensive, 360° brand initiatives across seasonal campaigns and product launches. This role is responsible for all brand storytelling touchpoints and will oversee key functions across campaign production, influencer strategy, partnerships, press + VIP, events and experiences.

FashionProduct DesignRetailWomen's

Responsibilities

Own the brand marketing calendar, departmental budget oversight, and management of vendor and partner relationships

Develop and execute 360° evergreen and seasonal brand campaign strategies

Set key KPIs against each campaign in order to elevate brand presence and drive consumer engagement and sales growth

Align with leadership and e-commerce/merchandising team on key brand moments and messaging, and position the brand for key exposure and sales momentum with each campaign

Work cross-functionally with design, production, and e-commerce teams to ensure omnichannel cohesion on all brand channels

Partner with internal team members on campaign creative, including briefs, shot lists, and timelines for photoshoots

Lead overall creator and influencer outreach, cultivating new relationships and maintaining organic relationships within our community. Organic relationship building is the core focus of the brand’s tastemaker strategy

Identify key customer segments, tastemakers, wardrobe stylists and hairstylists that will keep the brand front-facing in a wide breadth of categories, reaching our many different audiences

Own the brand’s affiliate program (LTK, ShopMY, etc.), monitoring and tracking all key KPIs

Oversee influencer seeding campaigns, with targeted and tiered evergreen and launch-specific gifting strategy in-place

Guide influencer selection process, deal structures, and partnerships, including negotiation and execution supported by junior team members

Coordinate with the social team to ensure strong brand messaging/positioning is in place, both overarching and as it pertains to launch-specific and seasonal campaign initiatives

Liaise with the social team on creator and community management approach, with daily engagement and moderation handled by the social team

Own partner ideation, campaign planning, messaging, and content needs

Execute contract negotiations and external partner communications (B2B, brand-to-talent and so forth.)

Establish partnership roadmapping and work closely with design, e-commerce/merchandising and production to bring collaborations to fruition

Coordinate with wholesale team on retailer collaborations not limited to exclusive capsules, trunkshow promotion, co-op marketing and seeding opportunities

Own brand press strategy for print, online and social pitching initiatives

Work alongside editors and foster relationships with key players within the fashion, jewelry/accessories, beauty and lifestyle space to keep them informed on newness and key brand moments

Work alongside press coordinator to write brand press releases and disseminate key press news and brand feature stories to top-tier publications

Maintain celebrity & VIP relationships and coordinate with an external agency for key brand moments such as the Met Gala

Qualification

Brand Marketing StrategyInfluencer OutreachPublic RelationsCampaign DevelopmentVisual StorytellingCommunication SkillsOrganizational SkillsCreative Instincts