The Cake · 22 hours ago
Brand Designer
DC-Baltimore Area
Contract
Hybrid
Senior Level
$40/hr - $55/hr
5+ years expThe Cake is a leading national nonprofit focused on product philanthropy and disaster relief. They are seeking a talented freelance Brand Designer / Creative Lead to drive a full rebrand and support mission-critical visual storytelling, collaborating closely with marketing leadership to deliver cohesive brand assets and providing strategic guidance on digital asset management.
Staffing & Recruiting
No H1B
Hiring Manager
Iyah Wade
Responsibilities
Lead brand design, visual development, and strategy for a major rebrand initiative, including guidelines, identity systems, and high-impact assets
Design and produce quality materials such as annual/impact reports, executive presentations, digital/social content, and campaign visuals
Collaborate closely with marketing leadership to translate brand research and strategy into mission-aligned, compelling creative
Act as thought partner for Digital Asset Management (DAM) platform evaluation (e.g., MediaValet, Canto), RFP process, selection recommendations, implementation, and best-practice maintenance
Iterate on designs, incorporate feedback, and ensure deliverables align with nonprofit storytelling, brand standards, and organizational goals
Provide light oversight and direction for team production once brand/templates are established (minimal administrative duties)
Support ad-hoc creative needs to maintain momentum during transition to permanent Associate Director, Creative
Qualification
Required
5–8+ years of professional brand design experience, with proven expertise leading rebranding projects for high-visibility organizations
Strong portfolio demonstrating brand strategy, identity development, visual systems, and mission-driven storytelling
Hands-on experience with Digital Asset Management (DAM) platforms (e.g., MediaValet, Canto, Bynder) including selection, implementation, and best practices
Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign) and related design tools
Legally authorized to work in the US (no sponsorship available)
Preferred
Have brand/rebranding experience at top nonprofits (e.g., Feeding America, World Kitchen, United Way, Rubicon, Red Cross) or major household-name brands
Bring proven thought-leadership in DAM strategy and implementation for growing teams
Have worked in fast-paced, mission-focused environments with the ability to collaborate cross-functionally while delivering hands-on design
Are open to a long-term permanent opportunity if the fit is exceptional (contract-to-hire path available)
Company
The Cake
The Cake is a boutique creative staffing provider that connects the right talent with the right organizations.
2-10 employees
Funding
Current Stage
Early StageLeadership Team
Montana Flynn
Sales Manager & Partner
Pooja Shailendra
Partner
Company data provided by crunchbase