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ChapsVision · 22 hours ago

Product Marketing Lead

United States

Full-time

Remote

Senior Level

5+ years exp

ChapsVision is building an AI-powered search platform to enhance workplace efficiency. The Product Marketing Lead will be responsible for developing and executing go-to-market strategies to expand the customer base and effectively position solutions in the market.

Cyber SecurityInformation TechnologySoftware

Responsibilities

Collaborate with Chief Product Officer, Marketing, Sales and Customer Success to develop personas, market insights, and competitive intelligence, maintaining a continuous feedback loop through customer insights, analyst feedback, and market data to inform product strategy and roadmap

Develop and articulate compelling go-to-market strategies and messaging for webinar, industry events that highlight ChapsVision’s unique value propositions and deeply resonate with our target customers

Partner closely with demand generation and digital marketing teams to orchestrate integrated, market-aligned programs that effectively drive pipeline growth with tailored messaging for diverse audiences

Create impactful customer-facing assets and collateral that reinforce our key solution messages, product offerings, and capabilities

Direct the creation of a wide range of high-impact marketing collateral and compelling content, including web pages, presentations, blogs, product sheets, case studies, videos, and thought leadership pieces

Qualification

Product marketingGo-to-market strategiesB2B software experienceGen AI toolsProject managementWriting skillsStorytelling skillsCollaboration skillsOrganizational skills

Required

5+ years in product marketing for a B2B software company

Strong writing and storytelling skills, with experience creating a diverse set of content such as marketing emails, presentations, and reports

Demonstrated success in developing go-to-market strategies in collaboration with product management, encompassing product launches, digital and content marketing, and sales partnerships

Proficiency in translating complex technical concepts into compelling marketing content for diverse audiences, supported by excellent verbal and written communication skills for internal and external stakeholders

Ability to work closely with a distributed team and collaborate closely across geographically dispersed marketing teams and fields

Interested in a fast-paced company with the desire to learn quickly across a constantly evolving environment

Experience with Gen AI tools

Strong project management and organizational skills