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GE Appliances, a Haier company · 1 day ago

Sales Director – Air & Water OEM - REMOTE

United States

Full-time

Remote

Director/Executive

10+ years exp

GE Appliances, a Haier company, is the fastest-growing appliance company in the U.S., and they are seeking a Sales Director for their Air & Water OEM microenterprise. This role involves leading the go-to-market strategy and customer engagement, building OEM partnerships, and collaborating with engineering and manufacturing teams in China.

Consumer Goods

Responsibilities

Develop and own the OEM sales strategy aligned with A&W’s microenterprise goals and Rendanheyi principles

Identify and prioritize OEM market opportunities across HVAC, water heating, and water treatment

Build multi-year growth plans and commercial models for strategic OEM accounts

Lead contract negotiations, pricing strategies, and long-term partnership agreements

Maintain zero-distance to OEM customers—deeply understanding their product strategies, technology needs, and service models

Translate customer insights into product requirements, partnership proposals, and NPI recommendations

Monitor competitive activity, regulatory trends, and emerging technologies impacting OEM demand

Work directly with Haier engineering, manufacturing, product management, and supply chain teams in China to align OEM requirements with global capabilities

Participate in joint technical reviews, feasibility discussions, and production readiness activities

Serve as the customer-facing bridge between North American OEM needs and Haier’s global product platforms

Travel to China periodically to support partnership development, product discussions, factory visits, and strategic planning sessions

Cultivate strong executive and technical relationships with existing and prospective OEM partners

Build a pipeline of OEM prospects across HVAC, water heating, and water treatment

Support seamless partner onboarding in collaboration with cross-functional A&W and Haier teams

Serve as the voice of the customer within the microenterprise

Develop reliable forecasting processes and revenue targets; track and adjust to meet business goals

Build scalable sales processes and account planning tools

Maintain accurate CRM data, pipeline visibility, and account documentation

Partner with A&W Product Management and Engineering to advocate for OEM needs throughout NPI and lifecycle planning

Collaborate with Operations, Quality, Service, and Supply Chain to ensure OEM commitments are consistently met

Align with marketing on materials, co-branding opportunities, and OEM communications

Qualification

OEM sales experienceB2B technical salesProduct development cyclesCommercial negotiationCross-border product developmentEntrepreneurial mindsetRelationship managementPipeline developmentTechnical sellingRendanheyi